Ethical issue in Marketing related to Advertising Essay

Moral issue in Marketing identified with Advertising - Essay Example As indicated by the exploration discoveries there are various promoting media including the customary TV, radio, papers, mail and bulletins, and the postmodern PC based web ad channels including email, web journals, sites, projects and web indexes among others. The expanded number of publicizing channels and techniques for gathering information for promoting have pushed promoting morals significantly further, and a promoter must be sharp not to go too far among moral and dishonest. What's more, customized promoting that abuses different ways to deal with information mining is successful to such an extent that the enticing and exploitative parts of publicizing have gotten a matter of genuine worry to different partners. This has been connected to the moral parts of shopper security that has brought about the establishment of arrangements that give rules on online information assortment and use. Be that as it may, these strategies target constraining promoters to do no damage, and spon sors need to choose if they simply need to abstain from hurting purchasers, or they would need to do some open great as well. The Advertising Standards Authority controls the substance of promotions in the United Kingdom, and the town and area arranging framework controls the substance of open air ads. In any case, authorization of promoting morals goes past these bodies and reaches out to various autonomous customer assurance gatherings, and before publicizing, a business element needs to foresee the reaction that the notice is probably going to inspire from these controllers. Be that as it may, the regulators’ meanings of morals are excessively expansive, and the publicist is to a great extent answerable for the substance of notices (Hunt and Vitell, 2006: 150). Ad morals is dictated by the impacts of the notice on the human, social, social, monetary and political results of a promotion on society. The point of this research project is to talk about the idea of promoting mo rals as it identifies with publicizing. Foundation Information Common Advertising Media Advertising is the primary correspondence between a firm and its forthcoming clients; hence, the firm should make a better than average showing of it so as to have an effect and improve the probability of adverts meaning expanded deals. Subsequently, an ad should be planned make mindfulness, information, enjoying, inclination and conviction in a potential client all together for the person in question to make a buy. Promoters have consistently misused the accessible media to the best degree, with the end goal that publicizing represents a major segment of a firm’s use. Conventional ads like radio are still being used today, however their utilization is lessening because of the rise of increasingly viable advancements that join both the sound and visual segments of notices (Kelley et al., 2011). Contrasted with different faculties, visual gathering causes the most effect on a person’

Healthcare Job Opportunities and Career Trends Research Paper

Human services Job Opportunities and Career Trends - Research Paper Example Individual Life versus Proficient Life Today’s workers are valuing the estimation of spare time. This pattern won't wood screw well with the set of working responsibilities of numerous human services professionals in the coming decade. This depends on the way that numerous doctors and medical caretakers work for a long time under very distressing conditions. Financial remuneration is therefore taking the secondary lounge while worry over work hours comes first. There is a developing requirement for representatives to find some kind of harmony between close to home life and work. Work hours are diminishing as time passes by and this pattern will quicken throughout the following 10 years. There is additionally the eagerness for individuals to take up employments that include a ton of voyaging and experience than routine practice. It is basic to welcome that today’s representatives are self-propelled and wish to have however much opportunity and self-sufficiency as could r easonably be expected which isn't the situation in the human services callings which are tormented by administration and routine (Nevidjon and Erickson, 2001). With self-governance one can communicate their perspectives openly in this way offering more devotion to work than the business. Maltreatment towards Healthcare Professionals When thinking about the nursing calling, a great deal of dangers are related with it. Medical clinics are visited by numerous individuals some of whom their intensions are not known. Maltreatment of medical caretakers and doctors has been on the ascent over the previous decade where they are offended, spit on, punched and kicked by either patients or their family members or visiting companions. Hostility and critical tone towards these experts likewise structure chief types of psychological mistreatment. Studies over the previous decade uncover that ascent in these cases has a lot to do with tolerant laws encompassing maltreatment of medicinal services e xperts in their line of obligation. Human services Legislation The... It is expressed that human asset administrators are confronting one of the most noticeably awful occasions in their administration history today as they are compelled to scale back to keep associations above water. Social insurance organizations are in desperate lack of attendants and doctors. This understaffing has come about into the couple of accessible specialists working for extended periods of time subsequently getting powerless to making grave mistakes. Be that as it may, some respite has unfolded on the work prospects in this segment considering the 2010 medicinal services enactment. There is additionally the issue of declining confidence among the staff combined with distressing working conditions and regularly reducing motivating forces. It is with this acknowledgment that this piece of the paper will examine these patterns well into the following decade. Staffing lack is reserved as one of the chief difficulties that will confront social insurance in the following 10 years . Nursing calling, for instance, is broadly a save for ladies. The business patterns demonstrate that ladies are currently liberal and numerous open doors are open for them to misuse for example designing, bookkeeping, independent work and some more. Low compensation and esteem, badgering and misuse combined with poor working conditions will prompt low staff confidence subsequently misrepresenting the lack circumstance. For one to make sure about a vocation in the nursing calling, a few aptitudes, character characteristics, and characteristics are fundamental. In this paper the scientist presents an investigation of an applicant that endeavors to connect her own qualities with her reasonableness as a medical caretaker.

PCM Theory and Audio Reduction Codecs and Techniques Research Paper

PCM Theory and Audio Reduction Codecs and Techniques - Research Paper Example Rather, packed PCM variations are typically utilized. In any case, various Blu-beam design films utilize the uncompressed the PCM for sound. As often as possible, PCM encoding empowers computerized transmission from a point to another (in a specific framework, or geologically) in a sequential form.â However, because of the PC and computerized arrange correspondences headways, a great deal of data or information is transmitted utilizing the beat wave tweak procedure. Heartbeat wave adjustment might be utilized to transmit simple sound sign or data with a specific rate to test simple sign - this rate is what is known as the transmission rate. On the recipient, the conveyed signal is demodulated by the Pulse-code balance (PCM) demodulator to recover the first constant simple sign wave. For the most part, PCM can be delegated a heartbeat sufficiency regulation (PAM), beat position balance (PPM), beat code adjustment (PCM), and heartbeat width balance (PWM). PAM, PPM, and PWM regulation s are subsidiary to simple tweak while the PCM adjustment is partnered to computerized balance. It is essential to observe that PCM tweak is a genuine computerized signal which can be prepared and carefully put away by a PC. Nonetheless, PPM, PWM, and PAM balances are like PM, FM, and AM adjustments, separately (Aksoy and DeNardis, 2007, p. 112). For all heartbeat wave adjustment, before the regulation, the first consistent structure signal must be inspected and the testing rate for the examining signal must not beneath, something else, the recuperated sign will achieve bending. The inspecting rate is dependent upon the examining hypothesis, whereby the testing hypothesis expresses that: for a heartbeat wave balance framework, in the condition that the inspecting rate overabundances the twofold or increasingly most extreme recurrence times of the sign, at that point contortion level of information recuperation on the recipient will be its base. For example, the recurrence scope of t he sound sign is around 40 Hz ~ 4 kHz, the beat wave regulation inspecting signal recurrence must be no under 8 kHz, thus, the testing mistake is diminished to the base (Maes and Vercammen, 2012, p. 67). During transmission, it is hard for the PCM sign to stay away from commotion twisting. In this manner, before the PCM signal sends to the PCM demodulator, a comparator is utilized to recuperate the PCM sign to its unique level. The sign is a heartbeat wave signal arrangement, along these lines, before demodulating, the beat wave signal arrangement will be changed over to an equal computerized signal by help of a sequential to an equal converter After that, the sign goes through n-bits decoder (which ought to be D/A converter) for recuperation of the advanced sign to its unique quantization esteem. Be that as it may, in this quantization esteem incorporates the first sound sign alone, yet additionally some high-recurrence music, thus; a low-pass channel is utilized to expel the bothe rsome sign at the last piece. MPEG assortments The MPEG gauges involve diverse Parts.â

Antrax essays

Antrax papers Antrax is a harsh irresistible illness brought about by Bacillus anthracis, a positive gram microbes, aerobe shaped from endospores, embodied, that can be half normal developed. The vegetative cell is enormous (1-8 microns in longitude, 1-1.5 microns wide). The size of a spore is around 1 micron. Spores develop quickly in completely developed common labs at 37degrees celcius. Its cell morphology and provincial permits its ID by an accomplished microbiologist, despite the fact that couple of microbiologists outside of the vetinary network have seen antrax settlements more than in course books. The three harmfulness factores are: the edema poison, the fatal poison and a capsular antigenic. Historical underpinnings: Anthracis started from the Greek word for carbon, anthrakis, on the grounds that the illness causes dark shallow wounds like carbon. The harmful properties of B. anthracis were not perceived until 1954. Beforehand, because of the colossal number of watched microorganisms in contaminated creature blood (>109 microscopic organisms/ml), it was assumed that passing was because of the fine block, In any case, experimentaly it was exhibited that lone around 3 million cells/ml are important to cause the creatures demise. Furthermore, the creatures plasmic contamination cells contain a harmful that causes antrax side effects when it is infused in ordinary bunnies. From these perceptions it is reasoned that exotoxin assumes a significant job in the pathogeny of antrax. Cepas: There are two even varient colonial(s) a rough(r) that are connected with the capacity to shape a container. The R varients are relativaly avirulent. The container isn't harmful, it goes about as protectionj against phagocytosis and it assumes its most significant job during the foundation of the sickness, and a less huge job in the last period of the illness that is estimated by antrax poison. An antrax poison segment has a fatal activity structure that as of now isn't found. Passing is apparantly because of th ... <!

New SAT Essay Response, Score of 8

Earlier, I wrote a post with a sample new SAT essay prompt and an example on how to annotate the text to look for evidence while you are reading it. Today, I’m going to give you an example of how those annotations were used to write a perfect, 8-point essay. This is part one of a series of four attempts to answer this essay prompt. So, try it yourself and evaluate your essay based on our examples. For even more essay fun (because it’s super fun, right), you can also check out another prompt here. A few reminders About essay scoring: The new SAT essay has a different scoring rubric than the old essay, which we go over here. For more of a complete understanding of what each point means for each area of scoring (reading, analysis, and writing), you can check that out on The College Board’s website. About comparing essays: Writing an 8-point essay can be really, really hard to do, even for capable writers. As Elizabeth referred to in this post, 50 minutes is not a lot of time to read and analyze a text and then write a beautifully articulate essay about it. So if you find yourself not at the level you want to be after comparing essays, don’t be down! It’s really all about practice and always keeping track of how you can do better next time. Example 8-point Essay In the New York Times article â€Å"The Selfish Side of Gratitude,† Barbara Ehrenreich asserts that although expressing gratitude is important, particularly toward those that deserve our thanks, in practice, gratitude has evolved into a rather selfish act. Ehrenreich reasons through concrete, real-world examples as well as appeal to pathos to convincingly reveal that the common practice of gratitude has definately become about the self as opposed to about others. In one example, Ehrenreich discredits the popular practice of gratitude by pointing out the hypocrisy of a foundation that  has a prominent role in spreading this ideology. Ehrenreich reveals how the John Templeton Foundation, which plays a significant role in gratitude’s rise to self-help celebrity status for funding a number of projects to publically spread the message of gratitude, does not provide funding to improve the lives of poor people. Ehrenreich forces the reader to question The John Templeton Foundation for preferring to fund projects that improveattitudes as opposed to more philanthropic aims, which is the purpose of most foundations.  As delivering this example required a bit of investigative journalism on Ehrenreich’s part, Ehrenreich also impresses the reader with her well-researched knowledge about the practice of gratitude, which lends more credence to Ehrenreich and her views. Ehrenreich also paints a lucid picture of the selfishness of gratitude in practice by referring to an example of gratitude advice from a well-known source. In a CNN article, a yoga instructor posits gratitude advice, such as â€Å"writing what you give thanks for on a sticky note and posting it on your mirror† or creating â€Å"a ‘thankfulness’ reminder on your phone.† In the next line, Ehrenreich then offers her analysis: â€Å"Who is interacting here? ‘You’ and ‘you.’† By analyzing the excerpt of the gratitude advice itself, the audience can see Ehrenreich’s point for themselves, in which popular messaging about gratitude is inherently self-serving. Furthermore, isolating Ehrenreich’s pithy analysis of the advice serves as an effective stylistic technique to ensure that the reader truly focuses on the  central argument. Finally, Ehrenreich artfully uses appeal to pathos to draw a distinction between how gratitude is practiced and how it should be practiced. Ehrenreich is ultimately arguing that we should not do away with gratitude but rather we should practice â€Å"a more vigorous and inclusive sort of gratitude than what is being urged on us now.† She then lists the menial labor done to ensure one has food on the table and emphasizes that those who enact the labor are actual people with â€Å"aching backs and tenuous finances.† These descriptive details of these jobs and the workers serve to generate compassion and perhaps even guilt in the reader—who, as an NY Times reader, is likely a member of a privileged class—for not considering a more inclusive practice of gratitude. These feelings surely heighten Ehrenreich’s point that gratitude in practice has not been focused on those who truly deserve it. Erenreich then goes on to show specific examples of how one can show gratitude to these individuals, beyond just saying thanks, which highlights the selfishness of the current state of gratitude. Therefore, it is evident that through relevant and real-world examples, reasoning, and appeals to emotion, Ehrenreich provides a cogent argument regarding the selfishness of how society, as a whole, practices gratitude. Why this essay would receive an 8 This is a really solid essay. Let’s break it down by category. Reading comprehension: The writer’s thorough understanding of the essay is shown not only by their understanding of Ehrenreich’s central claim, but also in effective paraphrasing of her words. The writer also skillfully incorporates quotations from the original source only when it adds to their point* and stays away from simply summarizing the article, which can be a pitfall if one is not careful. Analysis: This essay would probably receive full marks for analysis because it clearly identifies concrete rhetorical elements in Ehrenreich’s essay that support her central point and the purpose of these elements as well as providing a lot of original reasoning for why they were effective (a lot of students might struggle with the latter). Writing: This student is clearly a talented writer, using fancy and well-chosen vocabulary (like pithy, cogent, artful). The writer also gets A+ for varying sentence structure and essay organization, in which there is a solid intro and conclusion** and each rhetorical element has its own paragraph in the body. There are minor errors in spelling (the dreaded misspelling of definitely), word choice (enact doesn’t really mean carry out, which is what the writer seemed to intend; perform would be a better choice), and grammar and punctuation, but nothing that interferes with meaning and quality. *Seriously, annotate! If you refer back to the annotation of the original text, you will notice that the writer mainly used quotations that were underlined in the annotations. Thats why underlining important parts of the text, as you read, is a great way to easily refer back to the most relevant quotes that you can copy in your essay. **The College Board doesn’t seem to care if your intro and conclusion basically say the same thing. As long as you succinctly summarize your central claim in the intro and switch up how you say it in the concluding paragraph, you should be good!

Benihana Strategy Execution Essay - 2200 Words

Benihana Strategy Execution (Essay Sample) Content: BENIHANAName:Professor:Institution:Course:Date:Exercise 1Benihana Strategy Execution - 7s model AnalysisIn 1959, when on a university wrestling team tour in the united state, Hiroaki Aoki quickly noticed the restaurant business opportunity that the city of New York presented. He established a restaurant in 1964 in New York and called it Benihana after his parentà ¢Ã¢â€š ¬s business name in Tokyo Japan. After Aoki visited New York at the age 20 years he saw an opportunity in replicating his fatherà ¢Ã¢â€š ¬s idea in the city. He knew that he would never go hungry while running a food store. He took the next 3 years researching and analyzing the New York market. During this time he did odd jobs to raise capital. By the time he was set to launch the first store, he had $10000 in savings and borrowed another $20000, and set the ball rolling (Klug, Sasser Harvard Business School, 1998).Within a short time, the 1st store was already making profits. To ease traffic from h is initial investment he opened a 2nd store a few blocks away in 1966. Everything worked out very well just as Aoki had dreamed of and a year later he flew to Chicago and established the 3rdstore. The 3rd store performed exemplary. As a matter of fact, it became the restaurantà ¢Ã¢â€š ¬s money maker grossing approximately $1.3 million in profits per annum. The growth experienced was so tremendous that in 1969, San Frasisco and Las Vegas witnessed the launch of the 4th and 5th Benihana branches. Essentially the 5thbranch was a joint venture. May willing investors were waiting to have investments as joint ventures with Benihana. Puerto Rico, Harrisburg, Seattle, Beverley Hills and Portland Fort Lauderdale were granted the rights to franchise. Later, Benihana opted to invest alone due to various challenges related to franchise business such as; the incoming investors did not have any experience in the restaurant industry, the American investors could not relate well with the primarily indigenous Japanese staffs and culture and also the controls required maintaining a franchise. Benihana has beaten all odds to become a very successful brand in the restaurant industry and currently boasts of 116 Japanese restaurants around the globe (Klug, Sasser Harvard Business School, 1998).To analyse the extent of the success of Benihana in executing its strategies, one can consider seven elements which are very core in every business. The seven elements include shared values, strategy, structure, systems, staff, skills and style. According to McKinsey, the seven interconnected elements can be aligned together to achieve effectiveness (Thurbin, 2001).ÂFrom these seven elements, he formulated the 7-S model which is now commonly used in evaluating the performance of businesses by analystà ¢Ã¢â€š ¬s world over.By applying the element of Strategy to evaluate the performance, Aokià ¢Ã¢â€š ¬s initial strategy was to introduce the Hibachi kitchen setup. This meant that unlike most other restaurant with conventional kitchens, the chef would cook meals in front of the clients who sat on the communal table waiting for the food to be ready in the Japanese style (Teppanyaki). The essence of the Hibachi was to provide a greater attention and service to the customer and reduce costs at the same time. Lack of a conventional kitchen also meant that there was increased productivity of the available area and also limited the main menu to 3 entrees thus reducing wastage. This also ensured that the clients eat freshly cooked foods.(Van Verweire, 2004).ÂApplying the element of skills, Benihana brought in highly experienced and trained chefs from Japan. The chefs brought in from Japan played a big part in enhancing the success of Benihana. The restaurant which was formed with the concept of attracting its clients by their love for the Japanese culture through the "Hibachi" mode of kitchen and the "Teppanyaki" cooking and serving style needed to have chefs with gre at experience in Japanese cooking styles.Applying the element of staffs, Benihana provided good incentives to its employees and connected with them helping them reduce the employee turnover. The management of Benihana instituted a bonus plan where staffs that exceeded their targets could be rewarded proportionately to his performance. (Thurbin, 2001).ÂFor firms to be able to retain its experienced staffs, it must ensure that it hosts a motivated team else the competitors will take advantage of the situation. Ità ¢Ã¢â€š ¬s also imperative to note that in order to ensure that the staffs gave the clients the Benihana Experience thus leading to the customers coming back for a similar experience.Applying the element of structures, Benihana established a simple and cost effective organizational structure and control. Each restaurant consisted of a manager, assistant manager and 2 or 3 front menà ¢Ã¢â€š ¬s. The managers in all the stores reported to the Allen Saito, the manager of operations who then reported to Bill Susha the vice president (Van Verweire, 2004).ÂApplying the element of style; The Benihana restaurant which specializes in an exhibition display style of Japanese cooking concept of Hibachi Teppanyaki. The Benihana restaurants are also adorned with Samurai armor and costly Japanese art, and Shoji rice paper screens to partition the dining area. The Oriental atmosphere and Decors in a typical Benihana restaurant are also unique thus a source of more attraction for more clients (Weiss, 2009).ÂApplying the element of systems which recognizes the day to day activities of a given firm, the Benihana restaurants specializes in an exhibition display style of Japanese cooking called Teppanyaki where clients sit on a shared table and watch as the chef cooked their meal on a Hibachi. A Hibachi is a replacement of the conventional kitchen where a chef would slice the clientà ¢Ã¢â€š ¬s steak, seafood, vegetables, and chicken at very high speed, and then grill their meal right in front of them, and then toss it accurately onto their plates (Van Verweire, 2004).ÂUnder the 7S model, Shared Values are at the core of all the other elements that determine how the business operates. Shared values are the norms and standards that guide worker behavior and company actions and thus, are the foundation of every business. Applying the element of Shared Values, Benihana was established with a unique Japanese culture mindset. Aoki integrated the Hibachi kitchen where chefs cooked the Japanese food in front of the customers using the Teppanyaki style of cooking. During the course of his research, Aoki discovered that Americans loved exotic dishes and this is what he wanted to deliver on their table. Thus Aoki combined, the strategy, Japanese staffs and the skills, Systems and processes and its structure in achieving the companyà ¢Ã¢â€š ¬s goals (Weiss, 2009).ÂExercise 2Changes needed in order to execute the new strategy of start s mall "Japanese fast food restaurants" using the 7-S modelIn the process of starting small Japanese fast food restaurants, Aoki should consider training local chefs from the location in which he opens a new store. This element of passing over the skills to the local would aim at reducing the costs of paying expatriate chefs and paying for their resettlement into the US. Following the concept of 100% Japan authentic is not practical as the cost related to obtaining well trained and experienced chefs from Japan is higher. Training of the locals will greatly reduce the cost of production and therefore he can afford to cut on price and thus attract a new class of clients thus growing the brand (Klug, Sasser Harvard Business School, 1998).Considering the element of style, in order to make the current stores 100% authentic, Benihana imports all items used in construction from Japan (Thurbin, 2001).ÂWhen opening a small Japanese restaurant, Aoki should consider utilizing locally availa ble materials thus reducing on cost of start-up. In most occasions the locals do not really appreciate the Japanese Decors but are most attracted to the type of food and service thus locally available materials would give the same effect. Furthermore, some people are very preservative of their cultures and thus application of the Japanese concept only can limit such people from visiting the restaurant.(Klug, Sasser Harvard Business School, 1998).In relations to the element of staffs and structure of reporting or process; as Aoki considers starting small Japanese fast food restaurants, he must make sure that he has the right staffs equipped with the necessary skills required to implement the Hibachi Japanese concept to the locals who are employed in the different stores. In that regard, he needs to ensure that he has an experienced senior Japanese chef as the overall head of the production wing of a store with all the other junior chefs, waiters and waitresses reporting and learning the Japanese concept from him. To motivate the staffs and ensure that the customer does not leave the store satisfied by the food but by the experience they get at the restaurant, he should reward the staffs well by paying them commissions on quality work done in terms of good service to the clients and the feedback gotten from the satisfied customers (Klug, Sasser Harvard Business School, 1998).Franchising is one of the new market entry strategies that is widely used world over. Benihana tried this concept but failed. By using the 7...

Essay about Pagan Aspects in Beowulf - 1573 Words

Scholars have argued about the religious stance of the epic poem Beowulf for centuries. Although the man who put the poem down on paper, known as the Beowulf poet, was a devout Christian, the actual poem itself is pagan. There are many clues in the epic that lead us to this conclusion such as the numerous references to pagan symbols, namely the symbol of fate. Also, the central idea of revenge in the poem opposes the ideas of Christianity. The poem also contains many breaches of the Ten Commandments, which prove that the story is not Christian. However, the biggest clue to the paganism of Beowulf is the scene that contains the burial of Beowulf and the building and idolization of the tower, all of which go directly against the†¦show more content†¦There is no evidence anywhere that leads us to believe that poison is part of the Christian religion, again emphasizing the paganism of the poem. Although all of these are important pagan symbols that lead us to believe that this poem is not Christian, probably the most significant pagan symbol is that of fate. The idea of fate ruled the lives of the pagans. Their belief was that you were born with a fate, and there was nothing that could change this destiny. This idea becomes apparent in Beowulf several times. As Beowulf is dying he refers to his leaving this earth as just part of his destiny when he says that [m]y days have gone by as fate willed (Norton 1604). The idea of fate is called on again when Beowulf asks Wiglaf to succeed him as king of the Geats. He tells Wiglaf that he would have given the honor to his son, if he had one, but fate did not allow it. We see a reference to fate a final time when Wiglaf speaks of Beowulf after his death. He offers that as much as Beowulfs people tried to convince him to leave well enough alone, to allow the monster to live on forever, there was no changing Beowulfs destiny. Beowulfs [f]ate, and his will, [w]ere too strong (Norton 1611). Fate is clearl y a non-Christian idea, and its presence in the poem helps the case for Beowulf being a pagan story. A huge theme in Beowulf is the revenge ethic that all of the characters possess. During the time inShow MoreRelatedComparing Beowulf And The Epic Of Beowulf937 Words   |  4 PagesEmpire. In the story Beowulf, his actions portray him, indeed be an epic hero. Both Christianity and Paganism are both portrayed throughout the epic Beowulf. Beowulf frequently speaks of God throughout the story, while there are also many Pagan elements that are evident throughout the story as well. In addition, It s hard to ignore the Christian and Pagan elements in Beowulf. These types of elements are what define the heroic warrior in the epic Beowulf(Vengeance the Pagan and Christian Inspiration)Read MoreBeowulf Is A Pagan Work Essay519 Words   |  3 Pages The poem Beowulf was written in England sometime in the 8th century. It was written during a time when the society was in the process of being converted from paganism to Christianity. The Christian influences are combined with early folklore and heroic legends of Germanic tribes. Yet, the pagan elements in the epic poem Beowulf clearly overshadow the Christian elements, and it is visible in the character’s superhuman personifications, their hunger for revenge, and their strong belief in fateRead MorePaganism In Beowulf953 Words   |  4 PagesChristianity and Paganism in Beowulf Beowulf was composed when England was transitioning from a pagan to a Christian culture. In chapter 3 of A Little History of Literature, it is said that Beowulf was likely written by a Christian monk who inserted Christian themes into the story. This is why Beowulf reflects both Christian and pagan views. These two religions and their elements affect the story in different ways. There are pagan views of fate and fame in Beowulf, but there are also ChristianRead MoreBeowulf : Christian Or Pagan Epic?865 Words   |  4 PagesMichael Smith Waterman English 12 24 September 2015 Beowulf: Christian or Pagan Epic? Believe it or not, Thor was not just a fictional superhero that appeared in comics created by Marvel. Ultimately stemming from Proto-Indo-European religion, Thor is a prominently mentioned god throughout the recorded history of Germanic mythology and paganism. Pagans, a member of a community observing a polytheistic religion, dominated Southern Europe society and literature until Christianity slowly drove out paganismRead MoreBeowulf Is A Christian Allegory1310 Words   |  6 PagesIt is common opinion that Beowulf was written by a Christian poet. This was probably true because at the time when it was written, most of the few people who knew how to read and write were in the clergy. There are various references within the poem to elements of the Christian religion. However, the story is about Pagan people and certain aspects of their culture are even glorified. The ambiguity of Beowulf’s religious content has caused confusion as to what significance religion had inRead MoreThe Religious Principles Of Beowulf1236 Words   |  5 PagesSyncretism is defined as the combination of different beliefs or practices. This term is an important topic within Beowulf, since the poem has obviously united two religious principles. Beowulf is dedicated to expressing and explaining the Germanic heroic code, but there are specific moments when Christianity and paganism over laps. Though Paganism focuses on victory, honor, and masculinity the author manages to add the act of forgiving your enemies, the significance of the monsters within the poemRead More Beowulf - Pagan or Christian Epic? Essay1069 Words   |  5 PagesBeowulf Pagan or Christian Epic Beowulf: Pagan or Christian Epic? Although the story of Beowulf is filled with references to religion and faith, many discrepancies occur throughout the story that suggest that Beowulf is not a Christian epic. The character of Beowulf frequently speaks to God and obviously believes in His existence. However, pagan practices are mentioned in several places. Beowulf often refers to another being rather than the Christian God. Pagan practices of cremation andRead MoreBeowulf as Christian Propaganda1318 Words   |  6 Pagesliterary work of Beowulf is believed, by many, to contain numerous attributes of Christian propaganda. Throughout the story of Beowulf, there are several circumstances and coincidences that distinctly relate to the Christian belief system. One can only imagine that these ideas of Christian propaganda; which include the use of Christian themes and beliefs in works of literary art, were strategically placed throughout the story of Beowulf to help the conversion from the old world pagan religious belie fRead More Beowulf: Christian Vs Pagan Influence Essay1652 Words   |  7 Pages The European epic, Beowulf, was written sometime in the eighth century in England. This time period provides us with an idea for the mixture of Christian and pagan elements because of an English society that was in the process of converting from Paganism to Christianity. Examples of Pagan and Christian traditions are presented all throughout literature. Many of the influences deal with what it going on in the world, when the piece is written. When Beowulf was written, St. Augustine had just comeRead MoreBeowulf And The Epic s Christian Identity896 Words   |  4 PagesBeowulf and the Epic’s Christian Identity Composed in early eighth century by an unknown author the epic poem Beowulf, follows the exploits of the protagonist of the same name. Originally composed orally by a tribe’s scop, the epic of Beowulf delivers insight on the lives and adventures of characters that lived in the sixth century. Although, the tale of Beowulf was formulated during post Roman collapse by presumably pagan people; written around seven hundred A.D., it is probable that a Christian

Music And Perceptions And Emotional Responses - 1488 Words

In the last decade, there has been much debate over the value of musical training in schools. Although some people claim that music education in schools is a waste of time and resources, research has found that musical training can improve various cognitive processes and skills, such as the development of language, reasoning, pattern recognition, and memory. These skills can translate into other school subjects as well. This paper explores the relationship between music and perceptions and emotional responses, and also examines the cognitive benefits of musical training. In order to understand the relationship between music and cognitive processes, it is important to understand how music is perceived and processed in the brain. Musical perception and cognition are both actively constructed by the listener, as opposed to being passively transferred from the performer to the listener (Iyer, 159). There are three levels of musical perception: the raw psychophysical perception of tones, the perception of abstract qualities of tones apart from their source, and the apprehension of environmental objects that give rise to the sound events (Handel, 181). According to Stephen Handel, the first level of perception is when the listener first hears and perceives a musical stimulus such as melody, harmony, tonality, rhythm, meter, and form. The second level of musical perception is when the listener perceives abstract qualities of the musical stimuli. The final level of musicalShow MoreRelatedMusic as an Aesthetic Experience1320 Words   |  6 PagesThe introduc tion of Donald J. Funes book Musical Involvement addresses the topic of music as an aesthetic experience. The preface to the introduction is the realization that truly listening to music requires an active response, and this type of listening is not innate. All throughout the day we are bombarded with music and every day sounds, most of which remain in our periphery. It can be difficult to focus on a single event such as a concert, lecture or any other situation that requires a quiteRead MoreServicescape Essay612 Words   |  3 Pagesinternal responses to the servicescape that comes from within a customer. The internal response deals with the effect of cognition and emotion. This article gives us a great idea on how the customer perceives a company’s servicescape. It debates between what comes first to a customer cognition or emotion. Researchers have evaluated both perspectives; no definite resolution was reached because some argue that cognitive response precede before emotional and some argue the opposite where emotional stateRead MoreInterviews on Human Development Through Three Generations1532 Words   |  6 Pageswill talk about the following; each person I interviewed, their responses to the questions, the difficulties I faced, the stages of development each generation is experiencing, relating each generation to a theory, compare the similarities and differences each generation is experiencing in their stage of development, and what I learned from this experience. The topic I explored for each generation was music. Music can be a emotional experience, bring out feelin g that we may be experiencing at thatRead MoreMusic And Music Has On The Listener1393 Words   |  6 PagesMusic has even been described as a ‘language of the emotions’ by some authors (Cooke 1962). To begin, this piece will address our day-to-day experience of listening to music, and the effects music has on the listener, ultimately enabling an immediate emotional response from that specific musical happening. Both the non-structural and structural musical components like melody, rhythm, harmony, tempo, and major and minor modality will be noted in this analyzation of musical emotion and what particularRead More Aesthetics Essays938 Words   |  4 Pagesphilosophy. Though there is little reason to assume that aesthetic value will behave in just the say way as for example, moral value. An extreme realist would say that aesthetic values reside in an object as properties independent of any observer’s responses, and that if we make the judgment ‘That is a beautiful flower’, or ‘this painting is aesthetically good’, what we say is true or false – true if the flower or painting has the property, false if it does not. We will tend to like the object if weRead MoreMusic Is The Product Of Our Evolution1331 Words   |  6 PagesI studied the hypothesis that music is the product of our evolution and that most mammals and cultures have used music to continue to evolve and reform. Most scientific articles agree that music has evolved throughout thousands of years. Even the first Homo sapiens used music as a mode of communication. But in a biological standpoint, music can be used as a way to express mate selection, as a way of motivation and pleasure, development and learning, and social communication. The big questionRead MoreFacial Ambiguity Study Experiment On The Perception Of Emotions1675 Words   |  7 Pagesdetermine if age and/or mood has an impact on the perception of emotions. The perception of emotions is an important topic to study because the ability to discern emotions play a critical role in cognitive growth, reasoning, behavioral idiosyncrasies and basic survival. The prediction of the result was made by using participants, which consisted two groups, young adults and faculty, 30 pictures of neutral faces while music was playing in the background. The music consisted of sad and happy songs. While lookingRead MoreEffect Of Stress On The Human Body1577 Words   |  7 Pagesthreatened or an individual feels that such equilibrium is threatened. The aspects that threaten this equilibrium within ones brain are called stressors and individuals struggle to restore the normal state by coming up with physiological and behavioral responses to that effect (Thoma, La Marca, B rà ¶nnimann, Finkel, Ehlert, Nater, 2013). Within the human body, there are hormones that play a significant role in restoring this balance mainly the neuroendocrinic hormones. For stress to be experienced, the thresholdRead MoreThe Effects Of Music On The Brain1443 Words   |  6 Pagesin contact with music. There are many studies on what music can do to the brain. There are negative and positive affects of music on the brain. The positive effects of music on the brain are numerous and expansive, with a heavy emphasis on focused concentration. Usually people can interpret faces based on how they feel, but with the help of music humans can see neutral faces differently. â€Å"In fact, our brains actually respond differently to happy and sad music† (Cooper). Happy music usually lets peopleRead MoreMusic Of Film And Film1120 Words   |  5 PagesAddition of Music in to Film When is the last time that we as an audience watched a film without sound? What if the silent film was to make a resurgence, how would we, as a nation, respond? How important has music within film become? Why does music affect us the way that it does? From the beginning of film to today’s digital formatting, music had been a stable part of entertainment and used to suggest certain emotional responses on the audience and we haven’t questioned it. Music is an important

Cosmetic Surgery on Teenagers - 1077 Words

Teenagers and Comsetic Surgery Joyce Jenkins Com 150 May 30, 2010 Angela Robles Teenagers and Cosmetic Surgery In our society today, what our bodies look like is a big money making thing. Therefore, being a teenager and have plenty of money brings us to having cosmetic surgery done to our beautiful bodies. The three factors that teens should consider when getting cosmetic surgery are peer pressure, the credentials and reputation of the doctor and finally the cost. The peer pressure that teenagers face in today society is very hardcore subject for them to deal with. The teenagers in high school see their classmate’s styles and the high price fashions. The cars they drive to school and the expense jewels. They see their best†¦show more content†¦There are teens getting cosmetic surgery at a young age and their body is not completely developed. I had did some research on the human body, the human body is fully developed around the age of 25. Although teen make up 2 percent of cosmetic surgery patients in the United States, these have increased, according to the American Society of Plastic (ASPS). The number procedures performed on kids to 19 nearly doubled to 244,124 (including about 47,000 nose jobs and 9,000 breast augmentations) from 2002 to 2006. The finally cost of these procedures is very expensive to the insurance companies. The price scale begins at 2,000 dollars to 100’of thousand of dollars. Most people cannot afford to have these surgeries done. Teenager go looking for a doctor who just want to make money and no questions ask after they perform the surgery and they disappear from the areas in matter of few months. The insurance companies out of the money and the parents cannot fine the doctor. The law enforcement have to investigate the complaints and look for the doctor to turn up some else. The FBI get involved and the search continue the United States and foreign countries too. The teenagers still try to have surgery done and look for other way to get the money and doctors to do the surgeries. The peer pressures are still there and will always be there for them to face and deal with in every day manner. In this busy society, there will always be another doctor to continue toShow MoreRelatedTeenagers and Cosmetic Surgery1573 Words   |  6 Pagesmany teenagers. As a result, teenagers from all around the world who are insecure concerning their appearances are more likely to have cosmetic surgery to blend in, to avoid peer harassments, and to stop further inner torments. Keep in mind that plastic surgery and cosmetic surgery are different even though both surgeries are used to fix someone’s physical body. Plastic surgery are used to mend looks that are ruined due to terrible accidents, and is pay by insurance, while cosmetic surgery are usedRead MoreTeenagers and Cosmetic Surgery2278 Words   |  10 PagesSince the year 2007, 1,339,229 cosmetic surgeries have been performed on the age group of 13-19. In a world where people are judged by their physical appearance, it is common for teenagers to be uncomfortable with their bodies. As a way of conforming to society’s image of physical perfection, more and more teenagers are turning to cosmetic surgery as a solution. The purpose for this paper is to make the problems of teenagers having cosmetic surgery, in order to physically change themselves toRead MoreCosmetic Surgery : Plastic Surgery And Teenagers2046 Words   |  9 PagesAccording to â€Å"Plastic Surgery Teenagers†, â€Å"teenagers who want to have plastic surgery usually have different motivations and goals than adults† (â€Å"Plastic Surgery For Teenagers Briefing Paper†). Thus, meaning that most young adults get cosmetic surgery, which is the reshaping of body parts to improve their physical characteristics. However, changing your physical appearance just because you want to or do not feel pretty enough should not be the case of spending all that money and time on a non-maturedRead MoreCosmetic Surgery on Teenagers Essay902 Words   |  4 Pages1. In the first two texts there are numerous views concerning adolescent cosmetic surgery. Among these views are, for example, Diana Zuckerman, president of the National Research Center for Women and Families, whom are mentioned in both texts. As she is quoted in the second text , Seeking Self-Esteem Through Surgery, an article by Camille Sweeney, posted on New York Times website, January 15 anno 2009, â€Å"They may not be any happier with their new look, then what?†. Said quote depicts quite wellRead MoreShould Teenagers Undergo Elective Cosmetic Surgery?1865 Words   |  8 Pagesâ€Å"Plastic surgery is an option for everyone, but it is never a necessity†. As confirmed by many surgeons in the field of cosmetic based procedures, most of the patients seeking purely beauty care see enhancing their physical appearance as the only, or at least the best, fix for the destructive problems they face, such as harassment or personal insecurities. These thoughts are especially e xpected in minors, therefore the question is, should teenagers be allowed to undergo elective cosmetic surgery forRead MoreTeenagers Should Never Have Cosmetic Surgery Essay1555 Words   |  7 PagesTeenagers Should Never Have Cosmetic Surgery In 2012, over 236,000 teenagers from the ages of 13-19 years old, went under the syringe to have a cosmetic procedure done (Gilbert, Web). Teenagers should never be able to have cosmetic surgeries because of the harmful effects the procedures have. Teenage minds and bodies are not fully developed until they are in their early twenties. Therefore, doctors are unable to fully comprehend the risks these procedures will have on the teenagers, since theirRead MorePlastic Surgery Should Be Banned For Teenagers 18943 Words   |  4 Pagesreconstruct or repair body parts for cosmetic reasons in a procedure called plastic surgery. It was not long before teenagers 18 years of age and younger noticed the potential benefits of receiving these surgeries, such as fixing misconstrued facial features, or even taking away some unwanted fat. In 2012 there were 130,502 cosmetic procedures performed on teenagers below the age of 19 (Singh). There has been an increase of interest in teenagers for cosmet ic surgery and the most common procedures doneRead MoreAnalysis Of The Article Teens Under The Knife By Kaitlyn Ali And Tiffany Lam1351 Words   |  6 PagesIn the article entitled Teens Under the Knife written by Kaitlyn Ali and Tiffany Lam readers are informed on the possible risks that are exposed to teens who have cosmetic surgery. Ali and Lam state, There are many risks in plastic surgery, such as permanent numbness, infections, blood clots, and even death (par. 9). The developing bodies of teens are still changing which could lead to altering the effects or future displacement of the surgical procedure. The article states, Because teens Read MoreEffect Of Plastic Surgery On Teenagers1370 Words   |  6 Pagesregular routine of cosmetic surgery, as the procedure began, her body temperature started rocketing abnormally high and the heart rate went out of levels. Right then, having to take extra precautions, the clinic flew her out to a hospital, later pronouncing that she ha d fallen into coma and soon after, passed away (Rivero 1). This mistake had sparked an outrage all over the world, not only because an innocent human being had died but it was a source that started it all, plastic surgery. Therefore showingRead MoreTeenagers and the Plastic Surgery Epidemic Essay1090 Words   |  5 Pagesan overwhelming number of American teenagers choose to alter their body in order to fit the unrealistic standard of physical attractiveness created by our beauty-obsessed culture. Teens feel an immense amount of pressure to look â€Å"beautiful† from the media, peers and even parents. Teenagers are going to extreme lengths to reach this physical perfection, but when it comes down to it, just how far is too far? The numbers of teens going through with plastic surgery is startling and will continue to rise

Can Religion and Science Coexist - 1716 Words

Can Religion and Science Coexist? Gabrielle Berger Is it possible for science and religion to coexist? In both The Day The Earth Stood Still and The Man Who Fell to The Earth, the idea of science versus religion is questioned. The films show that our world is rapidly changing and how society reacts to events during those specific times by questioning spiritual faith. Certain sounds that are heard throughout both movies allow us to feel the tone that each movie tries to relay. These sound effects help the viewers understand moments of tension, fear, desperation, peacefulness, to name a few. In addition, certain cinematic techniques that portray quick cuts, long and complex scenes, and much more allow viewers to explore the relationship†¦show more content†¦In addition, having the film set in Washington D.C. symbolizes a post war and ideological struggle site. It was the most vulnerable place on our planet during that period and needed the most help. The Man Who Fell To The Earth brings people the scientific knowledge of poss ible life outside of our own world. Though a time period is never indicated in the movie, it is clear through the apparent technology and social trends that it is taking place in a time full of advancements. This idea creates a movement toward scientific insight and its fascinating appeal. Both films cinematic techniques are regarded as creating an examination of the existence of science and religion. Roeg plays no favorites between the camera movement and cutting. One moment may be a quick cut and another a long and complex cut. This depicts to the audience what the world is like. It elicits an emotional response in the viewers mind, and allows them to feel what the film is trying to portray. Both the cuts and the music together create a tone for the tension and allow us to feel religion and science as a working belief system. However, in The Man Who Fell To The Earth, the cinematic techniques allow us to feel the emotions that are portrayed. For example, in the scene where Thomasà ¢â‚¬â„¢ loved ones are shown, the music, editing, lighting, and sound create a sense of sorrow and sadness. It creates a memory forShow MoreRelatedReligion and Science: Can They Coexist in the Modern World2284 Words   |  10 PagesReligion and Science: Can They Coexist in the Modern World Since the dawn of man, humans have struggled to explain the many mysteries of the universe, and to justify their existence in it. Throughout this journey of self-understanding, numerous standpoints about human existence have evolved and merged into a complex, abstract manifestation called religion. Advances in science and technology have yielded a new breed of human thought that has disturbed and shaken the foundations of religious ideologyRead MoreWhy Science and Religion Can and Must Coexist Essay1507 Words   |  7 PagesThroughout history, religion and science have been in constant conflict with each other. The arrest and excommunication of astronomer Galileo1 for teaching that the earth is flat and revolves around the sun is just one example of this conflict. Many religious leaders2 and scientists3 today believe that science and religion are fundamentally different and will always contradict each other. But with what reason? Religion has always tried to answer our questions in an instinctual way, based on emotionsRead MoreReligion-Week 1764 Words   |  4 Pagesagree or disagree with the notion that religion and science can coexist. Name at least two (2) key points from the podcast that substantiate your position. I do believe that religion and science can coexist. In the interview the commentator explains that one of professor Francisco Ayalas (Faith Matters. 2010, April 02) statements was that science and religion need not be in contradiction if they are properly understood..... religion explains why and science explains how..... but they are oneRead MoreThe Differences Between Science And Religion913 Words   |  4 PagesOften claims are made that science and religion are incompatible; the two cannot coexist as to believe in God contradicts scientific belief. To look at science and think of it in a completely separate field to religion is not true a true reflection of the relationship between the two. Science and religion overlap in several ways. They both affect our everyday decisions and impact on the way we view and understand the world around us. They both address ‘the same world, the same reality.’ just in differentRead MoreSimilarities And Differences Of Science And Re ligion1585 Words   |  7 PagesZamora Gabriela Professor: R. Stringer Friday English 101 Class 12/05/14 Similarities and Differences of Science and Religion Where do we come from? Why are we here? And What is our purpose are questions that many of us ask ourselves sometime. During the debate on, Does Science Refutes God?, it is well seen that science can overthrow the credibility of God because science has a lot of relevant studies and conclusions, but it certainly does not refute God. It is clearly seen that shermer and KrauzeRead MoreThe Forest Of Gombe By Jane Goodall1165 Words   |  5 PagesBefore science is introduced to the human society, people always use religious beliefs to describe the mysterious phenomenon. However, as science becomes advanced, people gradually lost in the relationship between it and religious beliefs. In the essay â€Å"In the Forest of Gombe†, Jane Goodall spends long time with chimpanzees in the forests to recover from her husband’s death. During this period, she learns new ideas from the chimps and finds herself back, and understands the complicated relationshipRead MoreThe Star by Arthur C . Clarke and the Juxtaposition of Science and Religion704 Words   |  3 Pages When dwelling into the explorations about science and religion, one can find it quite amusing. If science and religion are to continue to coexist it seems opposed to the conditions of modern thought to admit that this result can be brought about by the so-called water-tight compartment system which, even at the present time, is frequently extolled or considered possible.(Boutroux, 406) Two powerful forces that coexist yet each of them deny one another, but yet they define one another. TheRead MoreAnalysis Of Barbara Kingsolvers A Fist In The Eye Of God1728 Words   |  7 Pagesof phenomena† (Kingsolver 208). The contrasting interpretation of â€Å"theory† results from the fluctuating amount of information circulating on this term. Although the word â€Å"theory† is a prime example of how people interpret ideas distinctively, people can develop new insights on their previous ideas or thoughts once they gain more knowledge from books or experience. Barbara Kingsolver, a biologist, conveys in her essay, â€Å"A Fist in the Eye of God,† that humans are divided over the acceptance of evolutionRead MoreLife Of Pi By Yann Martel1068 Words   |  5 Pagesfollows a young protagonist named Piscine Patel, Pi, and his journe y of hope and courage. His strength is grounded in his faith and religion, as well as his admiration for the startling world of science, and teaches that both science and religion can offer a unique perspective on the world around us. Pi has the simple yet extraordinary notion that even scientists can take a â€Å"leap of faith† (1), which enables them to be viewed in the religious community as â€Å"brothers† (4), rather than viewed as enemiesRead MoreWhat Would Darwin Say?872 Words   |  4 Pages What Would Darwin Say? Religion and Evolution Katrina Venta ANT 111 Professor Emerson February 12, 2017 Science without religion is lame; religion without science is blind.† —Albert Einstein For centuries, science and religion have been rendered rather incompatible. People from both sides of the argument have tried to prove why religion and science are not intertwined, while some have argued that both can coexist. If Charles Darwin were alive today doing more research, I

Brita Case free essay sample

The Brita Products Company began in 1988 under the recommendation of Charlie Couric, a marketing executive with the Clorox Company. Optimistic of its capability to be profitable, Clorox acquired the right to market the home water filtration system. Clorox, citing the overriding long-term benefits of continuous filter sales, initially engaged in deficit spending. Such measures paid off and Clorox not only created a $350 million market, but also captured 70% of the market revenue. Brita enjoyed success in the market by creating a perception of better tasting water. However, as ater purification technology improved and consumer awareness increased, taste alone was no longer enough to sustain its massive market share. Consumers are demanding more in terms of health benefits and Brita needs to respond to their growing needs and wants. The market environment is characterized by fast growth. As consumers are becoming more health-conscious, bottled water and water- filtration systems are becoming a necessity for most, with a Brita pitcher in 1 out of 7 homes 103 million households. We will write a custom essay sample on Brita Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Britas competitors were unable to effectively rival Brita in pitcher sales. Brita dominated despite many new entrants to the market. However, a small competitor, PUR, launched a different water filtration product. PURs faucet-filter system offered added health and convenience benefits that Britas pitcher couldnt provide. Now suddenly, our competitors came up with the first mover product. Thus Couric is considering allocating resources to launch a faucet-mounted filtration system in response to these emerging competitors. Many think Brita needs to capitalize on this opportunity to gain new consumers while their name still remains synonymous with quality and taste. Thus raising the question, how should Brita attempt to further penetrate the market with their products? Lets take a look at the Pros and Cons of each option: Option 1: Implement the new faucet mount filtration system The Purpose This writing aims to present one possible solution to the dilemma that Clorox Company faces. The Clorox Company was the market leader in water filtration in the USA with the Brita Pitcher (one of the Cloroxs most important product), but in 1999 they faced the threat of a new product the faucet mounted filter. Clorox already had its own version of this new product ready to launch into the market, so the issue was to decide the best of the following strategies: 1 . Continue selling only the current product; 2. Introduce their new faucet mounted filter in addition to the pitcher into the market 2. The Analysis Market Summary Clorox launched in 1988 the Brita Pitcher and after a decade they were the market leaders of water filtration systems with a market share of 69%. After the Brita pitcher launch, the water quality became a growing concern to consumers. This new attitude about the quality of drinking water allowed the purified water market to grow in both bottled water and filter systems. This growing on the water market, allowed Clorox Has not defined product Market segmentation

Communication Technology free essay sample

A look at three major technology platforms for communication: Wireless Access Protocol, General Packet Radio Service, and the third generation Universal Mobile Telecommunication System. This paper examines these three main types of platforms for this technology and their suitability with the consumers. Each system is defined and advantages-disadvantages discussed. The writer looks at the compatibility of each system for different services required. The acronym WAP stands for Wireless Access Protocol. This simply means that it is through WAP the wireless devices communicate. A lot of different types of data can be sent via a WAP. One of the main uses of WAP is in cellular phones and the exchange of data being voice or short messages. WAP is technically compatible with most of the GSM services and clients. There can be either a dedicated WAP server or a traditional web server to power the WAP. All these components must communicate with one another, as WAP itself is only a protocol. We will write a custom essay sample on Communication Technology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Jail Based Substance Abuse Program Essays - Penology,

Jail Based Substance Abuse Program JAIL BASED SUBSTANCE ABUSE TREATMENT PROGRAM Substance abuse and addiction have changed the nature of America's prison population. Alcohol, drug abusers, addicts, and those who sell illegal drugs dominate state, federal prisons and local jails. Crime and alcohol and drug abuse go hand in hand. Much of the growth in America's inmate population is due to incarceration of drug law violators. With appropriate treatment for substance abuse and addiction, rehabilitation is possible for many of today's prisoners. Once they leave prison they also need continuing aftercare, education and job training. Without treatment and training, most will commit more crimes, get arrested and go back to prison. The choice is ours as well as theirs. Having a group counseling program consisting of 8 to 10 members and one or more trained Chemical Dependency Counselors would be beneficial. The purpose of the group is to provide a safe as well as a challenging place in which to work on personal and interpersonal concerns. Members can discuss their perception of each other and receive feedback on how others perceive them. Establishing trust allows group members to talk openly and honestly. Groups offer opportunity to experiment with different ways of communicating with others and a safe place to try new behaviors. They are able to give support and understanding, offer suggestions, or gently confront the person. Counselor and group members work together to establish trust and commitment to the group. Those who benefit most are usually those who take an active part in the process and who allow themselves to give and receive honest, helpful feedback. The following is information that I obtained from Lt. Kevin Peters at California Institute for Men. In 1980 the State of California had 12 prisons with 32,000 inmates. Today California has 33 prisons with 144,00 inmates. California Institution for Men (CIM) houses 6,500 of these inmates. Over 90% of the inmates at CIM are being incarcerated due to related alcohol and drug crimes. The average sentence is 41.4 months with inmates serving only 21.3 months. One inmate costs taxpayers approximately $232,291.00 for their 21.3 month incarceration, $150,000 for arrest and conviction, another $45,000 for additional bed and $21,470 for housing per year. CIM says 59% to 69% of the inmates are repeat offenders and have served time before. CIM feels it is just a place to house inmates and that there is no structure for rehabilitation. It is not their job to rehabilitate. CIM also states that the inmates have access to programs, such as AA, NA and Control of Substance Abuse for Mental Health. CIM feels that if an inmate wants to attend a program, it is available. It is not mandatory for them to attend and they cannot force an inmate to do so. The desire must be there for the inmate. Most inmates do not attend these programs since they are not mandatory. Most of the inmates dropped out of school due to substance abuse, the major contributing factor regarding their lack of interest in education. Additionally, many inmates come from poverty backgrounds. Why do we continue to release prisoners back to the community still using and still dealing, to commit further crimes and threaten our well-being and that of our children without treating the problem for which they went to prison? I feel that prisons would be a good place to develop the rehabilitation of offenders with substance abuse. The prison system needs to take on a mandatory substance abuse treatment program for all inmates incarcerated due to crimes related to drug use. Continuing to fund and build more prisons for housing offenders of drug abuse are a waste of taxpayers' money. Our prisons are full and the majority of inmates get early releases due to the problem of overcrowding, only to go out and commit more crimes. Drug addiction is a chronic disease. We treat people who have cancer, heart problems or any other disease. Although, the addicts have committed a crime, it doesn't change the fact that they have a disease, we must also treat those who have the disease of addiction. Looking over the different therapeutic community drug abuse treatment in prisons throughout the country, we may ask, why haven't all prisons adopted a program to treat inmates with an addiction on a mandatory basis? We must target these institutions because they house the parents of children and their child's future. If the parents are setting the example that drugs are okay and are doing time and repeated time, then what kind of future is in

The Main Reason Why I Want to Be an ESL Teacher Sample For Free Essays

The Main Reason Why I Want to Be an ESL Teacher Sample For Free EssaysMost students hate reading essays, as they seem to tire easily and dread writing long essays. The reason why is because a lot of students just don't like to read, they hate the idea of a lot of reading or they simply don't have the time.And we all know that students who hate reading hate essays. So that means that most students want to read everything in their course that they can. And most teachers are under the impression that if they give them lots of essays that they will actually learn something from them.The problem with this is that it's not the whole thing. A lot of the students who get assigned essays by their instructors have no idea what they are supposed to do with the material and they don't care to get it. And when that happens they either refuse to do the assignment or they withdraw from the course altogether.Why I want to be an ESL teacher sample for free essay writing is a great way to help these s tudents get used to the idea of reading essays. That is what you should be doing anyway, but it is very easy to make the task seem even more challenging. And the harder it gets the less interested people get in completing it.The best free essay samples, therefore, should actually get the student to go through the assignment. You need to make the reading, listening and writing a process that the student wants to do. And that needs to start right at the beginning.You can start off with a whole lot of pre-reading exercises and activities and then move on to the reading. You might even have the student write an essay on something they have learned in their pre-reading activities.As well as the free essay examples, you should also ask the student to describe in as much detail how they learnt the information. And this is something that can actually take longer than they expect. But once they start thinking of ways to show you what they have learnt, then you can get them started on the rea ding.The thing about doing this though is that the better prepared the student is when they are reading the essay, the easier it will be for them to absorb the information when they are writing. And the more information they have at hand the easier it will be for them to work through the assignment.

20 Great Similes from Literature to Inspire You

20 Great Similes from Literature to Inspire You 20 Great Similes from Literature to Inspire You 20 Great Similes from Literature to Inspire You By Mark Nichol Similes, metaphors, and analogies are turns of phrase that help readers conjure images in a narrative, whether in fiction or nonfiction, but it is in the latter form that they bloom more profusely. And what’s the difference between each of the three literary devices? A simile is a comparison between one thing and another. If you refer to a figure of speech blooming like a flower on a page, you have created a simile. If you more directly say that the figure of speech bloomed before your eyes, you have employed a metaphor. An analogy is a more practical, didactic description: â€Å"Imagine that the figure of speech is like a flower blooming on the page.† Analogy is more common in nonfiction, but simile and metaphor are found there as well. Strive to create engaging similes and metaphors, but insert them in the service of your prose, as stars in the sky, not entire moons. They are foot soldiers, not field officers, in your campaign to inform and/or interest your readers. They are chorus members, not ingenues; extras, not stars. They are OK, enough with the metaphors, already. But before I share with you 20 top similes from great literature, I offer a few tips, like lanterns that serve to light your way: They should be simple and clear: The ones you will read below are literally outstanding, but they’re also removed from their context, where they are mere flowers in fertile fields of great writing. Similes and metaphors should be useful, concise, and then perhaps memorable as well, in that order. And if the task of creating one becomes toil, you’re trying too hard, and your exertions will show. They should stir, but they shouldn’t be mixed: When you adopt a specific theme, stick with it. A mixed metaphor is a missed opportunity, and a distraction rather than a delight. They should be original: If a simile or metaphor doesn’t rise head and shoulders above a more functional description, it won’t fly. Make sure the imagery is worth the effort of creating it. They should entertain: A simile or metaphor, to return to a previously employed metaphor, is like an actor with a bit part who utters a single line, but that line should be trenchant or ticklesome. They should be visually arresting: Similes and metaphors are intended to paint a picture for the reader in order to endow a person, place, or thing with resonance. Herewith, lessons in incandescent imagery: 1. â€Å". . . she tried to get rid of the kitten which had scrambled up her back and stuck like a burr just out of reach.† Little Women, by Louisa May Alcott 2. â€Å"Time has not stood still. It has washed over me, washed me away, as if I’m nothing more than a woman of sand, left by a careless child too near the water.† The Handmaid’s Tale, by Margaret Atwood 3. â€Å"Her romantic mind was like the tiny boxes, one within the other, that come from the puzzling East . . .† Peter Pan, by J. M. Barrie. 4. â€Å". . . and snow lay here and there in patches in the hollow of the banks, like a ladys gloves forgotten.† Lorna Doone: A Romance of Exmoor, by R. D. Blackmore 5. â€Å"I would have given anything for the power to soothe her frail soul, tormenting itself in its invincible ignorance like a small bird beating about the cruel wires of a cage.† Lord Jim, by Joseph Conrad 6. â€Å"In the eastern sky there was a yellow patch like a rug laid for the feet of the coming sun . . .† The Red Badge of Courage, by Stephen Crane 7. â€Å". . . when I laid down the paper, I was aware of a flash rush flow I do not know what to call it no word I can find is satisfactorily descriptive in which I seemed to see that bedroom passing through my room, like a picture impossibly painted on a running river. To Be Taken with a Grain of Salt, by Charles Dickens 8. â€Å". . . utterly absorbed by the curious experience that still clung to him like a garment.† Magnificent Obsession, by Lloyd C. Douglas 9. â€Å"She entered with ungainly struggle like some huge awkward chicken, torn, squawking, out of its coop.† The Adventure of the Three Gables, by Sir Arthur Conan Doyle 10. â€Å"He looks like right after the maul hits the steer and it no longer alive and don’t yet know that it is dead.† As I Lay Dying, by William Faulkner 11. â€Å"Past him, ten feet from his front wheels, flung the Seattle Express like a flying volcano.† Arrowsmith, by Sinclair Lewis 12. â€Å"Her father had inherited that temper; and at times, like antelope fleeing before fire on the slope, his people fled from his red rages.† Riders of the Purple Sage, by Zane Grey 13. â€Å"The very mystery of him excited her curiosity like a door that had neither lock nor key.† Gone with the Wind, by Margaret Mitchell 14. â€Å"Elderly American ladies leaning on their canes listed toward me like towers of Pisa.† Lolita, by Vladimir Nabokov 15. â€Å"Camperdown, Copenhagen, Trafalgar these names thunder in memory like the booming of great guns.† Mutiny on the Bounty, by Charles Nordhoff and James Norman Hall 16. â€Å"It was Franà §oise, motionless and erect, framed in the small doorway of the corridor like the statue of a saint in its niche.† Swann’s Way, by Marcel Proust 17. â€Å"The water made a sound like kittens lapping.† The Yearling, by Marjorie Kinnan Rawlings 18. â€Å"Kate inched over her own thoughts like a measuring worm.† East of Eden, by John Steinbeck 19. â€Å"He swung a great scimitar, before which Spaniards went down like wheat to the reaper’s sickle.† The Sea-Hawk, by Rafael Sabatini 20. â€Å". . . impressions poured in upon her of those two men, and to follow her thought was like following a voice which speaks too quickly to be taken down by ones pencil . . .† To the Lighthouse, by Virginia Woolf Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:Bare or Bear With Me?Among vs. AmongstWhile vs. Whilst

World War II through the 1970s Essay Example | Topics and Well Written Essays - 1250 words

World War II through the 1970s - Essay Example Nations have become aware of political, social and military implications of the war. World War II created a number of turning points which have impacted the current American society, politically, economically and socially. The results of the war II came up with civil rights, awareness and programs. 2.0 World War II: Turning points and impacts During the 1970s, there were two major historical turning points. One of the major turning points included the 1945 October 24 establishment of United Nations; this was one of the two international organizations that were created during the 20th century by the United Kingdom, United States and the Soviet Union. The United Nations was regarded as the League of Nations which by then, represented one hundred and ninety members from well recognized states. The purpose of the United Nations organization was to promote and maintain peace initiatives among different countries, it also tried to promote nations to work with friendly relations. The fundam ental aspects that were outlined included; saving Nations from conflicts and wars, reaffirming human fundamental rights and setting guidelines on treaties that were justifiable to a number of obligations and source of conflicts, it also created international laws to monitor and safeguard various Nations well being. Other organizations that were set up later included the NATO; this organization was established as a military alliance in 1949 and aimed to develop an overweight and powerful soviet army (Barret, 1998). The second major historical turning point that occurred during the World War II was the Watergate scandal; this was a complex network of politically serious scandals which occurred in the period of 1972-1974. It led to mistrust among political leaders and tax evasions which led to an assertion that no one was above the law. This turning point directly signified a well hypothesized mistrust towards a number of elected leaders, but positively it demonstrated the power create d by the new media, additionally it provided the constitutions checks and balances that could be used to curtail execution powers (Strathman, 1994). The impact of historical turning points of World War II during the last 20 years and over saw a number of street crimes, poverty emerging drastically, a number of infrastructures diminishing, other buildings started to decay and become part of city lives. This impacted the American economical state, due to its severity the World War II brought about a number of changes on how wars brought about a number of changes if fought politically by use of ideologies and tactical warfare. United States continued to become a super power by conquering and commanding the world food market industry, nations then began to seek lands so as to control majority of the world’s wealth. The reset of war II prompted numerous expeditions and mobilization of American resources. In addition to this, quiet industries were revitalized, the agricultural sect or grew and the economy boomed growing from low production to a strong powerful economy. Politically, the World War II initiated a major significant factor which was federal management of the economy (Strathman, 1994). 3.0. Aftermath of war: civil rights, and programs Before the Second World War, during the 1930s, America strived to stay out of conflicts, it was a diverse of opinions with Americans arguing that Europe was already in a mess and it was not ideally wise to engage the country in another bloody war like the First World War. Americans wanted the allied Nations to prevail, wanting the US to directly stay out of the war. This made them to guard and safeguard their own interests. The women took part in winning the war by

Principles of advertising Essay Example | Topics and Well Written Essays - 250 words

Principles of advertising - Essay Example However, the vast variety of brands and products may also be the companys biggest weakness as it makes it almost a certainty that some items will not become popular. It also makes it difficult to give all of their products enough attention when it comes to staying up-to-date with market changes. Regardless, PepsiCo has the opportunity to increase sales at almost any time simply by exploiting their strongest markets through raised prices and the introduction of new, well-researched, and desirable products. The biggest threat to the continued growth of PepsiCo is the Coca-Cola Company, whose focus on beverages has kept it on top of the market. PepsiCo is a strong company with a lot of power and much to offer the public. Moving forward, they will likely be focused on overtaking Coke. The only way to accomplish this may be to become less diverse, so that more time and resources can be given to their top

Prestige plastics (PP) pricing problem Case Study

Prestige plastics (PP) pricing problem - Case Study Example Major Facts Sue, being a graduate majored in materials management, discovered a pricing problem while working at a manufacturing firm named Prestige Plastics (PP) operating as a supply manager. Her job description consisted of purchasing chemicals for the firm’s plastic productions. The problematic chemical purchase for Sue was that of a chemical called X-pane made specifically for PP. A bid for this chemical was forwarded to six suppliers with an annual requirement of 10,000 drums. The Chicago Chemical Company bid the lowest. Greater Sandusky Chemical said it was impossible to bid that low based on approximate production costs of $750,000 amortized over the one-year contract to reduce loss. Other bidders agreed with this statement. Sue assessed that over the years bidding prices did increase reflecting cost growth. She knew something was wrong but also wanted to maintain the competitive bidding process. Major Problems The major problem consists of the cost growth required to produce the chemical X-pane increasing each year adversely affecting the competitive bidding process. The approximate setup cost of 750,000 for producing x-pane seems to be an issue with buyers in seeing this return over a one-year contract. Possible Solutions/Alternatives A. One alternative would be for Sue to work with the engineering department and assess if there is a better cost efficient chemical that gives the same product results as X-pane that is already on the market for purchase. B. Another alternative would be to reduce the estimated annual requirement of purchase and expand it over a longer period of time. Instead of the required purchase of 10,000 drums a year it can be pushed back to 10,000 drums in 19 months. C. Finding a more cost efficient product that produces the same result and expanding the purchase contract to 10,000 drums within a 19 month period would produce the best results. D. The advantage of finding a cost friendly chemical would decrease costs for the manufacturing firm and increase production from eager buyers. The disadvantage of this would be that the new chemical would not meet the standards set by X-pane. The advantages of increasing the contracts purchase period would allow for buyers to make a greater profit which would be pleasing for them and increase production for the company in the long run. The disadvantage of this would be that PP would not make as much money as it would if it kept the original contract in place. Choice and Rationale I chose choice B. Expanding the purchase contract would be more cost efficient than taking time to search for a new product and gambling on those results. Questions 1. Usually when five prerequisites are satisfied the buying manager can be assured of obtaining the lowest price. 2. According to the case a buying firm may fall into the â€Å"competitive bidding trap† when one company bids lower but increases its bid over time to produce an appearance of a demand but then the hidden fluctuated production costs over time decreases the demands for other competitors. This can create a blind spot in thinking that production is going well and not considering extra costs as time procures. Sue saw the fact that the Chicago Chemical Company placed a low bid for five years straight but failed to realize that the competitive market was decreasing which essentially decreases production. 3. During the first contract at Prestige Plastics Chicago Chemical’s bid was $202 per barrel which was $3 lower than the second lowest price. Each year Chicago Chemical’s prices were $3 to $15 lower than the lowest bid. This could be a strategic move played by the bidders making it seem like a competitive market while reflecting cost growth in materials required to get Prestige Plastics to offer a better deal in order to keep competitive bidding active. 4. During the current buy things seemed good for Prestige Plastics with Chicago Chemical giving the lowest bid but the othe r competitors were not satisfied with growing production costs. They felt the competition was unfair to them

Firearms :: essays research papers

Firearms War. Conflict. Famine. Pestilence – these are the four horsemen of Apocalypse as the people in the mid-ages imagined them. They stormed through countries and cities, leaving thousands dead, injured, frightened or crying behind. The first two – the most merciful ones, or to be more precise, the fatal tools they use to make their evil deeds are the subject of my essay. To be precise, I’m going to speak about the types of modern firearms - the ones that a single man can handle and which fire bullets – very simple, easy-to-use and deadly. Revolvers – these can be described as pistols with revolving chamber which enables you to fire several shots without reloading. Revolvers were popular in the end of XIX - beginning of XX century because they are quite easy to use, reliable, and cheap, but were soon replaced by pistols because of their limited capacity and mobility. However, revolvers are still used by the policemen -- large-caliber bullets they use (â€Å"Magnum† 45 or 36 millimeter) can knock out an outlaw at first shot, even if fired in foot. Revolvers usually hold 5, 6, or 7 bullets. There are 2 major types of revolvers: with single and simultaneous extraction of fired shells. In the first case, after you’re done shooting, you have to take out every single shell using some sharp object to push on it from the front holes of the chamber. In the second case, the revolver usually opens up, â€Å"breaking into two pieces† and you pull out every single shell, or the chamber is shifted left an d emptied by pushing on the special rod in the front (i.e. â€Å"Colt† or â€Å"Smith-Wesson†). Revolvers are also divided into manual and automatic ones. In the manual revolver you have to draw back the firing lever each time to make a shot, in automatic it moves back itself, each time you pull on the trigger. Pistol – The main difference between revolvers and pistols it that the revolvers use the muscular force of the shooter to recharge, and on the other hand, pistols use the energy of gunpowder gases and don’t have revolving chambers. There are lots of different designs of pistols, but the principle of work is the same. Pistol’s bullets are usually located in its handle, and are of a smaller caliber than those of revolver. The capacity of the pistol’s cartridge can range from 5 to 30 bullets and pistols shoot automatically, as many times as you pull the trigger (of course, until it runs out of bullets).

Morality is timeless Essay

Harper Lee’s To Kill a Mockingbird highlights examples of heroism and courage in a small Alabama town plagued with racism and poverty. The novel focuses on the experiences of the Finch family which consists of Atticus, Jem, and Scout. Scout serves as the narrator of the book; her story is based on her recollections of the events leading up to, during, and after her father’s defense of Tom Robinson, a black man accused of raping Mayell Ewell, a white woman. To Kill a Mockingbird is not only a critique of racism, but teaches valuable life lessons about moral courage and standing up for what is right. The protagonist, Atticus, displays both moral and physical courage throughout the novel. He is committed to instilling in his children the importance of living an ethical lifestyle regardless of the circumstances. For example, he explains to Scout that he accepted the Tom Robinson case because it is a moral obligation for equal representation. Specifically, he clarifies to Scout that the primary reason is † if I didn’t I couldn’t hold up my head in town, I couldn’t represent this county in the legislature, I couldn’t even tell you or Jem not to do something again† (Lee 83). Atticus believes that it is only fair to judge one in terms of that individual’s moral caliber not by the color of their skin. Furthermore, he does not condone retaliation. Even though Mrs. Dubose, a morphine addict, is prejudice and unkind, Atticus reprimands Jem for behaving heartlessly towards her. Atticus never loses his composure even when Bob Ewell maliciously spits in his face. He rationally explains, â€Å"He had to take it out on somebody and I’d rather it be me than that houseful of children out there. You understand? † (Lee 218). Harper Lee’s lesson is that a person’s morals should not be affected by other’s behaviors or beliefs. Honor Above All 1 Steiner 2 Harper Lee creates the narrator, Scout, to demonstrate that morality is not necessarily instinctive but can be taught. As the novel progresses, Scout realizes that moral courage is more difficult to carry out than physical courage. No one in the community wants to associate with Boo Radley; however, Scout comes to recognize his compassion and returns it with civility. Although initially fearful, Scout welcomes Boo’s gifts and embraces his differences. Again, Scout demonstrates that morality can be learned when a potentially violent situation arises at playground with another classmate; she refrains from using force. Her calmer nature proves effective at the courthouse. She harmlessly inquires about Mr. Cunningham’s family, â€Å"Hey Mr. Cunningham. I know your son, Walter he is a nice kid. We go to school together†¦Ã¢â‚¬  (Lee 81). Her kindness results in the scattering of the angry townspeople. Scout witnesses that kindness is effective tool to avert violence. The minor characters of Calpurnia, Tom Robinson, and Boo Radley are symbols of decency and respect regardless of their backgrounds. Calpurnia chastises Scout for mocking Walter’s unsophisticated eating habits. â€Å"Hush your mouth! Don’t matter who they are, anybody sets foot in this house’s yo’ comp’ny, and don’t you let me catch you remarkin’ on their ways like you was so high and mighty†¦! † (Lee 33). Calpurnia is a maternal figure for the Finch children as she too, similarly to Atticus, helps them to differentiate right from wrong. Tom Robinson exhibits courage when he volunteers to help Mayella Ewell with household chores even though he is aware of his inferior social standing. His decision to speak only the truth in court by stating, â€Å"I felt right sorry for her; she seemed to try more’n the rest of ’em. ,†(Lee 197) further demonstrates his caring demeanor and commitment to behave courteously. Lee includes the character of Boo to Honor Above All 2 Steiner 3 depict another type of prejudice: social discrimination. Despite his social alienation, Boo courageously abandons the safety of his home to help ‘his kids. ’ Boo is guided by his sense of what is right and puts aside society’s rejection. Calpurnia, Tom Robinson, and Boo are guided by morality. Courage can be defined as the ability to face fear, pain, uncertainty, and the unknown. Harper Lee effectively uses her characters to demonstrate moral and immoral choices and consequences. Atticus and Scout respond to the town’s racism with a resolute sense of purpose. Through her father’s and Calpurnia’s guidance she becomes more refined and tolerant. She averts physical confrontations at school and understands that morality should not change with each situation. The character of Tom Robinson symbolizes what it truly means to be a caring human being. Regardless of the racism that he endures, he is honest and compassionate. While racism plays a significant role in Lee’s novel; the importance of moral courage cannot be understated. As Atticus profoundly advises, â€Å"You’ll never know really understand a person until you consider things from his point of view†¦ † (Lee 65). Harper Lee conveys that since justice is blind to race, gender, and differences a moral code is the only hope for equality. Unfortunately, as exhibited in the novel, adhering to one’s moral code does not always guarantee the desired or just outcome. Lee, Harper. To Kill a Mockingbird. London: Vintage Classics, 2007. Print. Honor Above All 3.

It Governance And Corporate Governance Finance Essay - Free Essay Example

Sample details Pages: 5 Words: 1476 Downloads: 1 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? This assignment work specifically based on IT governance services at ING, The IT governance can be defined as services which provided by Governance rule, and its include Senior management for direct ,measure and evaluate the use of an enterprises the resources support achievement of un-organization structure and process. 5 Description of the company and the market it operates ING is a financial institution of Dutch origin offering banking, insurance and asset management services, the company was formed in 1991 after a merger between the NMB Postbank and the insurance company Nationale-Nederlanden, the merger created the ING Group. The term ING is abbreviated as Internationale Nederlanden Groep. The companys head quarters is located in Armstedam,Netherland, After the merger the company expanded its markets beyond netherland by making acquisitionson different parts of the world on the banking and insurance sectors. ING operations are divided into three sections the banking, asset management and the insurance section, whereas in banking the company offers services in commercial banking(for coporations and institutions),retail banking as well as investment banking.In insurance the company provides retirement and life insurance services and asset management for fund distributors, institutional clients. As of 2010 the company had a net income of $77 bil lion dollars, with more than 100,000 employees worldwide, According to the fortunemagazine the company serves 85 million clients worldwide both businesses and individuals. (165) Don’t waste time! Our writers will create an original "It Governance And Corporate Governance Finance Essay" essay for you Create order A description of the IT governance used First we must to understand what is the IT governance and how its work IT governance is the process and the relationship that leads to reasoned decision making. For direct measure and evaluate the use of an organisation process, to support the structure and process This Include, what decision need to made, who is accountable for making the decision, how with the decision be made. It governance used the type which it called dashboard process, this dashboard process is carried out at the same time as INGs annual medium -term business planning exercise for provide the information necessary to develop and compare the most appropriate metrics on IT spend, performance and value, help identify positive and negative trends, enable direct comparison with specifically commissioned for group information and direct comparison of metrics among different business units. Meanwhile for to assist senior business and IT management to exercise their governance responsibilities over IT invest ments With the rapid expansion of the company the case study shows ING decided to introduce governance on its IT investment management, by doing this the company viewed its IT as investment rather than operational costs, for better managing such investment an IT governance was devised, whereas the governance stipulated all the rules and conditions that are to be followed in regards to IT investments, the fundaments of the governance was around assigning responsibilities, better communication channels, empowerment and authority, in implementing this different boards and committees were formed with specific responsibilities e.g. IT policy Board. The it governance used was structured in a way that it only fulfils the goal of accomplishing the business values of the firm, As an investment the governance was used to guide management of IT investment as a normal investment, whereby different measurement techniques were used to calculate different variations in relation to the IT such a s investment return of IT, performance, value before investing, and risk analysis. 6 The governance also empowers designated individuals to conduct continuous monitoring and evaluations of IT investments in a bid to ensure that the benefits are inclining with the business strategy and that contingencies are in place in case of deviations, and the company is not far off from the competitors. (366) A summary of the case study Since its formation in the early 1990s ING as a company has been constantly evolving its business strategy and information technology strategy, at first the company treated these two components as separate entities, i.e. there was miss-alignment between these two components, but this was not productive and the company saw itself lagging behind by not achieving its business goals, despite the company being committed to making major investments in IT resources, the return on such investments was not so visible, and since IT was the life blood of the company something had to be done. The gradual expansion of ING as a company made the company look far beyond its home base (Netherlands), and acknowledge that in order to evolve as an international company there has to be IT governance within the company strategy that is fully dedicated to provide guidelines to the management of IT infrastructure of the company. ING resolve this challenge by introducing IT Dashboard as a comprehensive framework to help organization align its strategic business objectives to its IT Investment. According to the case study Dashboard played an integral role in the rollout of ING bank strategies for global expansion. to the more success that can be demonstrate from its own IT dashboard analysis and the knowledge and the tools that have been developed, the ING is considering the potential benefit to the organisation in providing similar IT value and performance services to other organisation as an commercial service. (248) Critical Analysis By incorporating IT governance into the corporate strategy the company was able to conjoin the business strategy and the information technology strategy, since these two strategies tend to complement each other it was the right decision, because there now was a guide book on how to manage both strategies and definition of responsibilities, authority and empowerment within the company in the process making sure the IT processes are solely there to support the achievement of the companys business goals, this eliminated the probability of bad IT investments, with the increase in accountability and better communication exchange within the company. IT governance has made an impact on the board level by ensuring that the top management is constantly informed and IT investment is transparent to management, however in the case study, ING confessed the financial transparency of many IT investments is not as clearly defined as it should be therefore, ING is not always clear on the returns expected from the investment being made. 7 IT governance has made an impact on the board level by ensuring that the top management is constantly informed, about IT related issues and the governance structure is devised in a way to make sure that leaders are fully committed. Also the implementation of IT governance has encourage specialisation and division of labour within ING whereby different specific-tasked committees have been created with responsibility to deal with different aspects of IT governance, for example committees were formed for making policies, Information security, standards and IT investments. This enabled the company to make good and quick decision as a result of good communication channels and credible information. This has increased efficiency and employee productivity. By having a formal process of governing its IT operation the company has been able to control its IT expenditure on current IT infrastructure as well as new developments, this has becom e possible because of the creation of IT related committees at board level which discuss about the policies, standards that must be adhered to when it comes to IT investments, therefore it has minimised the misallocation of funds on IT projects that are not sustainable or too risky. IT governance increased transparency within the company, especially after adopting the IT Dashboard which was used as a communication channel for the companys board in making sensible decisions relating to IT investments. By having a formal structure of governance and communication exchange between business side and the information technology side within ING, it has led to clear definition of responsibilities and activities to be known by each employee, as a result it has led to strong cooperation between employees which in turn has had a positive morale on the employees of the company, since everyone knows his/her responsibility and what he/she is accountable for The IT governance has helped th e company to have formal guidelines that aid the company in IT investments, so as to protect the company from unforeseen risks that come with investments, by applying IT governance there was a formal method of assessing stages, people involved, and formalities to follow that an IT investment portfolio has to go through before it is sanctioned, by applying different IT metrics which were used to measure the risks, budgets, value, return on investments and the overall costs, Therefore the decision making process was more thorough compared to before and increased the success ratio on all IT investments within the company. Also the introduction of IT governance simplified decision making process when it comes to IT investments whereby decisions were done in a responsible and careful manner through liaising between the IT managers and business managers and the Board, by knowing whos responsible and accountable it eliminated the bureaucracy within the company and that business critical decisions relating to IT were made much quicker. (627) 8