Essay about Pagan Aspects in Beowulf - 1573 Words

Scholars have argued about the religious stance of the epic poem Beowulf for centuries. Although the man who put the poem down on paper, known as the Beowulf poet, was a devout Christian, the actual poem itself is pagan. There are many clues in the epic that lead us to this conclusion such as the numerous references to pagan symbols, namely the symbol of fate. Also, the central idea of revenge in the poem opposes the ideas of Christianity. The poem also contains many breaches of the Ten Commandments, which prove that the story is not Christian. However, the biggest clue to the paganism of Beowulf is the scene that contains the burial of Beowulf and the building and idolization of the tower, all of which go directly against the†¦show more content†¦There is no evidence anywhere that leads us to believe that poison is part of the Christian religion, again emphasizing the paganism of the poem. Although all of these are important pagan symbols that lead us to believe that this poem is not Christian, probably the most significant pagan symbol is that of fate. The idea of fate ruled the lives of the pagans. Their belief was that you were born with a fate, and there was nothing that could change this destiny. This idea becomes apparent in Beowulf several times. As Beowulf is dying he refers to his leaving this earth as just part of his destiny when he says that [m]y days have gone by as fate willed (Norton 1604). The idea of fate is called on again when Beowulf asks Wiglaf to succeed him as king of the Geats. He tells Wiglaf that he would have given the honor to his son, if he had one, but fate did not allow it. We see a reference to fate a final time when Wiglaf speaks of Beowulf after his death. He offers that as much as Beowulfs people tried to convince him to leave well enough alone, to allow the monster to live on forever, there was no changing Beowulfs destiny. Beowulfs [f]ate, and his will, [w]ere too strong (Norton 1611). Fate is clearl y a non-Christian idea, and its presence in the poem helps the case for Beowulf being a pagan story. A huge theme in Beowulf is the revenge ethic that all of the characters possess. During the time inShow MoreRelatedComparing Beowulf And The Epic Of Beowulf937 Words   |  4 PagesEmpire. In the story Beowulf, his actions portray him, indeed be an epic hero. Both Christianity and Paganism are both portrayed throughout the epic Beowulf. Beowulf frequently speaks of God throughout the story, while there are also many Pagan elements that are evident throughout the story as well. In addition, It s hard to ignore the Christian and Pagan elements in Beowulf. These types of elements are what define the heroic warrior in the epic Beowulf(Vengeance the Pagan and Christian Inspiration)Read MoreBeowulf Is A Pagan Work Essay519 Words   |  3 Pages The poem Beowulf was written in England sometime in the 8th century. It was written during a time when the society was in the process of being converted from paganism to Christianity. The Christian influences are combined with early folklore and heroic legends of Germanic tribes. Yet, the pagan elements in the epic poem Beowulf clearly overshadow the Christian elements, and it is visible in the character’s superhuman personifications, their hunger for revenge, and their strong belief in fateRead MorePaganism In Beowulf953 Words   |  4 PagesChristianity and Paganism in Beowulf Beowulf was composed when England was transitioning from a pagan to a Christian culture. In chapter 3 of A Little History of Literature, it is said that Beowulf was likely written by a Christian monk who inserted Christian themes into the story. This is why Beowulf reflects both Christian and pagan views. These two religions and their elements affect the story in different ways. There are pagan views of fate and fame in Beowulf, but there are also ChristianRead MoreBeowulf : Christian Or Pagan Epic?865 Words   |  4 PagesMichael Smith Waterman English 12 24 September 2015 Beowulf: Christian or Pagan Epic? Believe it or not, Thor was not just a fictional superhero that appeared in comics created by Marvel. Ultimately stemming from Proto-Indo-European religion, Thor is a prominently mentioned god throughout the recorded history of Germanic mythology and paganism. Pagans, a member of a community observing a polytheistic religion, dominated Southern Europe society and literature until Christianity slowly drove out paganismRead MoreBeowulf Is A Christian Allegory1310 Words   |  6 PagesIt is common opinion that Beowulf was written by a Christian poet. This was probably true because at the time when it was written, most of the few people who knew how to read and write were in the clergy. There are various references within the poem to elements of the Christian religion. However, the story is about Pagan people and certain aspects of their culture are even glorified. The ambiguity of Beowulf’s religious content has caused confusion as to what significance religion had inRead MoreThe Religious Principles Of Beowulf1236 Words   |  5 PagesSyncretism is defined as the combination of different beliefs or practices. This term is an important topic within Beowulf, since the poem has obviously united two religious principles. Beowulf is dedicated to expressing and explaining the Germanic heroic code, but there are specific moments when Christianity and paganism over laps. Though Paganism focuses on victory, honor, and masculinity the author manages to add the act of forgiving your enemies, the significance of the monsters within the poemRead More Beowulf - Pagan or Christian Epic? Essay1069 Words   |  5 PagesBeowulf Pagan or Christian Epic Beowulf: Pagan or Christian Epic? Although the story of Beowulf is filled with references to religion and faith, many discrepancies occur throughout the story that suggest that Beowulf is not a Christian epic. The character of Beowulf frequently speaks to God and obviously believes in His existence. However, pagan practices are mentioned in several places. Beowulf often refers to another being rather than the Christian God. Pagan practices of cremation andRead MoreBeowulf as Christian Propaganda1318 Words   |  6 Pagesliterary work of Beowulf is believed, by many, to contain numerous attributes of Christian propaganda. Throughout the story of Beowulf, there are several circumstances and coincidences that distinctly relate to the Christian belief system. One can only imagine that these ideas of Christian propaganda; which include the use of Christian themes and beliefs in works of literary art, were strategically placed throughout the story of Beowulf to help the conversion from the old world pagan religious belie fRead More Beowulf: Christian Vs Pagan Influence Essay1652 Words   |  7 Pages The European epic, Beowulf, was written sometime in the eighth century in England. This time period provides us with an idea for the mixture of Christian and pagan elements because of an English society that was in the process of converting from Paganism to Christianity. Examples of Pagan and Christian traditions are presented all throughout literature. Many of the influences deal with what it going on in the world, when the piece is written. When Beowulf was written, St. Augustine had just comeRead MoreBeowulf And The Epic s Christian Identity896 Words   |  4 PagesBeowulf and the Epic’s Christian Identity Composed in early eighth century by an unknown author the epic poem Beowulf, follows the exploits of the protagonist of the same name. Originally composed orally by a tribe’s scop, the epic of Beowulf delivers insight on the lives and adventures of characters that lived in the sixth century. Although, the tale of Beowulf was formulated during post Roman collapse by presumably pagan people; written around seven hundred A.D., it is probable that a Christian

Music And Perceptions And Emotional Responses - 1488 Words

In the last decade, there has been much debate over the value of musical training in schools. Although some people claim that music education in schools is a waste of time and resources, research has found that musical training can improve various cognitive processes and skills, such as the development of language, reasoning, pattern recognition, and memory. These skills can translate into other school subjects as well. This paper explores the relationship between music and perceptions and emotional responses, and also examines the cognitive benefits of musical training. In order to understand the relationship between music and cognitive processes, it is important to understand how music is perceived and processed in the brain. Musical perception and cognition are both actively constructed by the listener, as opposed to being passively transferred from the performer to the listener (Iyer, 159). There are three levels of musical perception: the raw psychophysical perception of tones, the perception of abstract qualities of tones apart from their source, and the apprehension of environmental objects that give rise to the sound events (Handel, 181). According to Stephen Handel, the first level of perception is when the listener first hears and perceives a musical stimulus such as melody, harmony, tonality, rhythm, meter, and form. The second level of musical perception is when the listener perceives abstract qualities of the musical stimuli. The final level of musicalShow MoreRelatedMusic as an Aesthetic Experience1320 Words   |  6 PagesThe introduc tion of Donald J. Funes book Musical Involvement addresses the topic of music as an aesthetic experience. The preface to the introduction is the realization that truly listening to music requires an active response, and this type of listening is not innate. All throughout the day we are bombarded with music and every day sounds, most of which remain in our periphery. It can be difficult to focus on a single event such as a concert, lecture or any other situation that requires a quiteRead MoreServicescape Essay612 Words   |  3 Pagesinternal responses to the servicescape that comes from within a customer. The internal response deals with the effect of cognition and emotion. This article gives us a great idea on how the customer perceives a company’s servicescape. It debates between what comes first to a customer cognition or emotion. Researchers have evaluated both perspectives; no definite resolution was reached because some argue that cognitive response precede before emotional and some argue the opposite where emotional stateRead MoreInterviews on Human Development Through Three Generations1532 Words   |  6 Pageswill talk about the following; each person I interviewed, their responses to the questions, the difficulties I faced, the stages of development each generation is experiencing, relating each generation to a theory, compare the similarities and differences each generation is experiencing in their stage of development, and what I learned from this experience. The topic I explored for each generation was music. Music can be a emotional experience, bring out feelin g that we may be experiencing at thatRead MoreMusic And Music Has On The Listener1393 Words   |  6 PagesMusic has even been described as a ‘language of the emotions’ by some authors (Cooke 1962). To begin, this piece will address our day-to-day experience of listening to music, and the effects music has on the listener, ultimately enabling an immediate emotional response from that specific musical happening. Both the non-structural and structural musical components like melody, rhythm, harmony, tempo, and major and minor modality will be noted in this analyzation of musical emotion and what particularRead More Aesthetics Essays938 Words   |  4 Pagesphilosophy. Though there is little reason to assume that aesthetic value will behave in just the say way as for example, moral value. An extreme realist would say that aesthetic values reside in an object as properties independent of any observer’s responses, and that if we make the judgment ‘That is a beautiful flower’, or ‘this painting is aesthetically good’, what we say is true or false – true if the flower or painting has the property, false if it does not. We will tend to like the object if weRead MoreMusic Is The Product Of Our Evolution1331 Words   |  6 PagesI studied the hypothesis that music is the product of our evolution and that most mammals and cultures have used music to continue to evolve and reform. Most scientific articles agree that music has evolved throughout thousands of years. Even the first Homo sapiens used music as a mode of communication. But in a biological standpoint, music can be used as a way to express mate selection, as a way of motivation and pleasure, development and learning, and social communication. The big questionRead MoreFacial Ambiguity Study Experiment On The Perception Of Emotions1675 Words   |  7 Pagesdetermine if age and/or mood has an impact on the perception of emotions. The perception of emotions is an important topic to study because the ability to discern emotions play a critical role in cognitive growth, reasoning, behavioral idiosyncrasies and basic survival. The prediction of the result was made by using participants, which consisted two groups, young adults and faculty, 30 pictures of neutral faces while music was playing in the background. The music consisted of sad and happy songs. While lookingRead MoreEffect Of Stress On The Human Body1577 Words   |  7 Pagesthreatened or an individual feels that such equilibrium is threatened. The aspects that threaten this equilibrium within ones brain are called stressors and individuals struggle to restore the normal state by coming up with physiological and behavioral responses to that effect (Thoma, La Marca, B rà ¶nnimann, Finkel, Ehlert, Nater, 2013). Within the human body, there are hormones that play a significant role in restoring this balance mainly the neuroendocrinic hormones. For stress to be experienced, the thresholdRead MoreThe Effects Of Music On The Brain1443 Words   |  6 Pagesin contact with music. There are many studies on what music can do to the brain. There are negative and positive affects of music on the brain. The positive effects of music on the brain are numerous and expansive, with a heavy emphasis on focused concentration. Usually people can interpret faces based on how they feel, but with the help of music humans can see neutral faces differently. â€Å"In fact, our brains actually respond differently to happy and sad music† (Cooper). Happy music usually lets peopleRead MoreMusic Of Film And Film1120 Words   |  5 PagesAddition of Music in to Film When is the last time that we as an audience watched a film without sound? What if the silent film was to make a resurgence, how would we, as a nation, respond? How important has music within film become? Why does music affect us the way that it does? From the beginning of film to today’s digital formatting, music had been a stable part of entertainment and used to suggest certain emotional responses on the audience and we haven’t questioned it. Music is an important

Cosmetic Surgery on Teenagers - 1077 Words

Teenagers and Comsetic Surgery Joyce Jenkins Com 150 May 30, 2010 Angela Robles Teenagers and Cosmetic Surgery In our society today, what our bodies look like is a big money making thing. Therefore, being a teenager and have plenty of money brings us to having cosmetic surgery done to our beautiful bodies. The three factors that teens should consider when getting cosmetic surgery are peer pressure, the credentials and reputation of the doctor and finally the cost. The peer pressure that teenagers face in today society is very hardcore subject for them to deal with. The teenagers in high school see their classmate’s styles and the high price fashions. The cars they drive to school and the expense jewels. They see their best†¦show more content†¦There are teens getting cosmetic surgery at a young age and their body is not completely developed. I had did some research on the human body, the human body is fully developed around the age of 25. Although teen make up 2 percent of cosmetic surgery patients in the United States, these have increased, according to the American Society of Plastic (ASPS). The number procedures performed on kids to 19 nearly doubled to 244,124 (including about 47,000 nose jobs and 9,000 breast augmentations) from 2002 to 2006. The finally cost of these procedures is very expensive to the insurance companies. The price scale begins at 2,000 dollars to 100’of thousand of dollars. Most people cannot afford to have these surgeries done. Teenager go looking for a doctor who just want to make money and no questions ask after they perform the surgery and they disappear from the areas in matter of few months. The insurance companies out of the money and the parents cannot fine the doctor. The law enforcement have to investigate the complaints and look for the doctor to turn up some else. The FBI get involved and the search continue the United States and foreign countries too. The teenagers still try to have surgery done and look for other way to get the money and doctors to do the surgeries. The peer pressures are still there and will always be there for them to face and deal with in every day manner. In this busy society, there will always be another doctor to continue toShow MoreRelatedTeenagers and Cosmetic Surgery1573 Words   |  6 Pagesmany teenagers. As a result, teenagers from all around the world who are insecure concerning their appearances are more likely to have cosmetic surgery to blend in, to avoid peer harassments, and to stop further inner torments. Keep in mind that plastic surgery and cosmetic surgery are different even though both surgeries are used to fix someone’s physical body. Plastic surgery are used to mend looks that are ruined due to terrible accidents, and is pay by insurance, while cosmetic surgery are usedRead MoreTeenagers and Cosmetic Surgery2278 Words   |  10 PagesSince the year 2007, 1,339,229 cosmetic surgeries have been performed on the age group of 13-19. In a world where people are judged by their physical appearance, it is common for teenagers to be uncomfortable with their bodies. As a way of conforming to society’s image of physical perfection, more and more teenagers are turning to cosmetic surgery as a solution. The purpose for this paper is to make the problems of teenagers having cosmetic surgery, in order to physically change themselves toRead MoreCosmetic Surgery : Plastic Surgery And Teenagers2046 Words   |  9 PagesAccording to â€Å"Plastic Surgery Teenagers†, â€Å"teenagers who want to have plastic surgery usually have different motivations and goals than adults† (â€Å"Plastic Surgery For Teenagers Briefing Paper†). Thus, meaning that most young adults get cosmetic surgery, which is the reshaping of body parts to improve their physical characteristics. However, changing your physical appearance just because you want to or do not feel pretty enough should not be the case of spending all that money and time on a non-maturedRead MoreCosmetic Surgery on Teenagers Essay902 Words   |  4 Pages1. In the first two texts there are numerous views concerning adolescent cosmetic surgery. Among these views are, for example, Diana Zuckerman, president of the National Research Center for Women and Families, whom are mentioned in both texts. As she is quoted in the second text , Seeking Self-Esteem Through Surgery, an article by Camille Sweeney, posted on New York Times website, January 15 anno 2009, â€Å"They may not be any happier with their new look, then what?†. Said quote depicts quite wellRead MoreShould Teenagers Undergo Elective Cosmetic Surgery?1865 Words   |  8 Pagesâ€Å"Plastic surgery is an option for everyone, but it is never a necessity†. As confirmed by many surgeons in the field of cosmetic based procedures, most of the patients seeking purely beauty care see enhancing their physical appearance as the only, or at least the best, fix for the destructive problems they face, such as harassment or personal insecurities. These thoughts are especially e xpected in minors, therefore the question is, should teenagers be allowed to undergo elective cosmetic surgery forRead MoreTeenagers Should Never Have Cosmetic Surgery Essay1555 Words   |  7 PagesTeenagers Should Never Have Cosmetic Surgery In 2012, over 236,000 teenagers from the ages of 13-19 years old, went under the syringe to have a cosmetic procedure done (Gilbert, Web). Teenagers should never be able to have cosmetic surgeries because of the harmful effects the procedures have. Teenage minds and bodies are not fully developed until they are in their early twenties. Therefore, doctors are unable to fully comprehend the risks these procedures will have on the teenagers, since theirRead MorePlastic Surgery Should Be Banned For Teenagers 18943 Words   |  4 Pagesreconstruct or repair body parts for cosmetic reasons in a procedure called plastic surgery. It was not long before teenagers 18 years of age and younger noticed the potential benefits of receiving these surgeries, such as fixing misconstrued facial features, or even taking away some unwanted fat. In 2012 there were 130,502 cosmetic procedures performed on teenagers below the age of 19 (Singh). There has been an increase of interest in teenagers for cosmet ic surgery and the most common procedures doneRead MoreAnalysis Of The Article Teens Under The Knife By Kaitlyn Ali And Tiffany Lam1351 Words   |  6 PagesIn the article entitled Teens Under the Knife written by Kaitlyn Ali and Tiffany Lam readers are informed on the possible risks that are exposed to teens who have cosmetic surgery. Ali and Lam state, There are many risks in plastic surgery, such as permanent numbness, infections, blood clots, and even death (par. 9). The developing bodies of teens are still changing which could lead to altering the effects or future displacement of the surgical procedure. The article states, Because teens Read MoreEffect Of Plastic Surgery On Teenagers1370 Words   |  6 Pagesregular routine of cosmetic surgery, as the procedure began, her body temperature started rocketing abnormally high and the heart rate went out of levels. Right then, having to take extra precautions, the clinic flew her out to a hospital, later pronouncing that she ha d fallen into coma and soon after, passed away (Rivero 1). This mistake had sparked an outrage all over the world, not only because an innocent human being had died but it was a source that started it all, plastic surgery. Therefore showingRead MoreTeenagers and the Plastic Surgery Epidemic Essay1090 Words   |  5 Pagesan overwhelming number of American teenagers choose to alter their body in order to fit the unrealistic standard of physical attractiveness created by our beauty-obsessed culture. Teens feel an immense amount of pressure to look â€Å"beautiful† from the media, peers and even parents. Teenagers are going to extreme lengths to reach this physical perfection, but when it comes down to it, just how far is too far? The numbers of teens going through with plastic surgery is startling and will continue to rise

Can Religion and Science Coexist - 1716 Words

Can Religion and Science Coexist? Gabrielle Berger Is it possible for science and religion to coexist? In both The Day The Earth Stood Still and The Man Who Fell to The Earth, the idea of science versus religion is questioned. The films show that our world is rapidly changing and how society reacts to events during those specific times by questioning spiritual faith. Certain sounds that are heard throughout both movies allow us to feel the tone that each movie tries to relay. These sound effects help the viewers understand moments of tension, fear, desperation, peacefulness, to name a few. In addition, certain cinematic techniques that portray quick cuts, long and complex scenes, and much more allow viewers to explore the relationship†¦show more content†¦In addition, having the film set in Washington D.C. symbolizes a post war and ideological struggle site. It was the most vulnerable place on our planet during that period and needed the most help. The Man Who Fell To The Earth brings people the scientific knowledge of poss ible life outside of our own world. Though a time period is never indicated in the movie, it is clear through the apparent technology and social trends that it is taking place in a time full of advancements. This idea creates a movement toward scientific insight and its fascinating appeal. Both films cinematic techniques are regarded as creating an examination of the existence of science and religion. Roeg plays no favorites between the camera movement and cutting. One moment may be a quick cut and another a long and complex cut. This depicts to the audience what the world is like. It elicits an emotional response in the viewers mind, and allows them to feel what the film is trying to portray. Both the cuts and the music together create a tone for the tension and allow us to feel religion and science as a working belief system. However, in The Man Who Fell To The Earth, the cinematic techniques allow us to feel the emotions that are portrayed. For example, in the scene where Thomasà ¢â‚¬â„¢ loved ones are shown, the music, editing, lighting, and sound create a sense of sorrow and sadness. It creates a memory forShow MoreRelatedReligion and Science: Can They Coexist in the Modern World2284 Words   |  10 PagesReligion and Science: Can They Coexist in the Modern World Since the dawn of man, humans have struggled to explain the many mysteries of the universe, and to justify their existence in it. Throughout this journey of self-understanding, numerous standpoints about human existence have evolved and merged into a complex, abstract manifestation called religion. Advances in science and technology have yielded a new breed of human thought that has disturbed and shaken the foundations of religious ideologyRead MoreWhy Science and Religion Can and Must Coexist Essay1507 Words   |  7 PagesThroughout history, religion and science have been in constant conflict with each other. The arrest and excommunication of astronomer Galileo1 for teaching that the earth is flat and revolves around the sun is just one example of this conflict. Many religious leaders2 and scientists3 today believe that science and religion are fundamentally different and will always contradict each other. But with what reason? Religion has always tried to answer our questions in an instinctual way, based on emotionsRead MoreReligion-Week 1764 Words   |  4 Pagesagree or disagree with the notion that religion and science can coexist. Name at least two (2) key points from the podcast that substantiate your position. I do believe that religion and science can coexist. In the interview the commentator explains that one of professor Francisco Ayalas (Faith Matters. 2010, April 02) statements was that science and religion need not be in contradiction if they are properly understood..... religion explains why and science explains how..... but they are oneRead MoreThe Differences Between Science And Religion913 Words   |  4 PagesOften claims are made that science and religion are incompatible; the two cannot coexist as to believe in God contradicts scientific belief. To look at science and think of it in a completely separate field to religion is not true a true reflection of the relationship between the two. Science and religion overlap in several ways. They both affect our everyday decisions and impact on the way we view and understand the world around us. They both address ‘the same world, the same reality.’ just in differentRead MoreSimilarities And Differences Of Science And Re ligion1585 Words   |  7 PagesZamora Gabriela Professor: R. Stringer Friday English 101 Class 12/05/14 Similarities and Differences of Science and Religion Where do we come from? Why are we here? And What is our purpose are questions that many of us ask ourselves sometime. During the debate on, Does Science Refutes God?, it is well seen that science can overthrow the credibility of God because science has a lot of relevant studies and conclusions, but it certainly does not refute God. It is clearly seen that shermer and KrauzeRead MoreThe Forest Of Gombe By Jane Goodall1165 Words   |  5 PagesBefore science is introduced to the human society, people always use religious beliefs to describe the mysterious phenomenon. However, as science becomes advanced, people gradually lost in the relationship between it and religious beliefs. In the essay â€Å"In the Forest of Gombe†, Jane Goodall spends long time with chimpanzees in the forests to recover from her husband’s death. During this period, she learns new ideas from the chimps and finds herself back, and understands the complicated relationshipRead MoreThe Star by Arthur C . Clarke and the Juxtaposition of Science and Religion704 Words   |  3 Pages When dwelling into the explorations about science and religion, one can find it quite amusing. If science and religion are to continue to coexist it seems opposed to the conditions of modern thought to admit that this result can be brought about by the so-called water-tight compartment system which, even at the present time, is frequently extolled or considered possible.(Boutroux, 406) Two powerful forces that coexist yet each of them deny one another, but yet they define one another. TheRead MoreAnalysis Of Barbara Kingsolvers A Fist In The Eye Of God1728 Words   |  7 Pagesof phenomena† (Kingsolver 208). The contrasting interpretation of â€Å"theory† results from the fluctuating amount of information circulating on this term. Although the word â€Å"theory† is a prime example of how people interpret ideas distinctively, people can develop new insights on their previous ideas or thoughts once they gain more knowledge from books or experience. Barbara Kingsolver, a biologist, conveys in her essay, â€Å"A Fist in the Eye of God,† that humans are divided over the acceptance of evolutionRead MoreLife Of Pi By Yann Martel1068 Words   |  5 Pagesfollows a young protagonist named Piscine Patel, Pi, and his journe y of hope and courage. His strength is grounded in his faith and religion, as well as his admiration for the startling world of science, and teaches that both science and religion can offer a unique perspective on the world around us. Pi has the simple yet extraordinary notion that even scientists can take a â€Å"leap of faith† (1), which enables them to be viewed in the religious community as â€Å"brothers† (4), rather than viewed as enemiesRead MoreWhat Would Darwin Say?872 Words   |  4 Pages What Would Darwin Say? Religion and Evolution Katrina Venta ANT 111 Professor Emerson February 12, 2017 Science without religion is lame; religion without science is blind.† —Albert Einstein For centuries, science and religion have been rendered rather incompatible. People from both sides of the argument have tried to prove why religion and science are not intertwined, while some have argued that both can coexist. If Charles Darwin were alive today doing more research, I

Brita Case free essay sample

The Brita Products Company began in 1988 under the recommendation of Charlie Couric, a marketing executive with the Clorox Company. Optimistic of its capability to be profitable, Clorox acquired the right to market the home water filtration system. Clorox, citing the overriding long-term benefits of continuous filter sales, initially engaged in deficit spending. Such measures paid off and Clorox not only created a $350 million market, but also captured 70% of the market revenue. Brita enjoyed success in the market by creating a perception of better tasting water. However, as ater purification technology improved and consumer awareness increased, taste alone was no longer enough to sustain its massive market share. Consumers are demanding more in terms of health benefits and Brita needs to respond to their growing needs and wants. The market environment is characterized by fast growth. As consumers are becoming more health-conscious, bottled water and water- filtration systems are becoming a necessity for most, with a Brita pitcher in 1 out of 7 homes 103 million households. We will write a custom essay sample on Brita Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Britas competitors were unable to effectively rival Brita in pitcher sales. Brita dominated despite many new entrants to the market. However, a small competitor, PUR, launched a different water filtration product. PURs faucet-filter system offered added health and convenience benefits that Britas pitcher couldnt provide. Now suddenly, our competitors came up with the first mover product. Thus Couric is considering allocating resources to launch a faucet-mounted filtration system in response to these emerging competitors. Many think Brita needs to capitalize on this opportunity to gain new consumers while their name still remains synonymous with quality and taste. Thus raising the question, how should Brita attempt to further penetrate the market with their products? Lets take a look at the Pros and Cons of each option: Option 1: Implement the new faucet mount filtration system The Purpose This writing aims to present one possible solution to the dilemma that Clorox Company faces. The Clorox Company was the market leader in water filtration in the USA with the Brita Pitcher (one of the Cloroxs most important product), but in 1999 they faced the threat of a new product the faucet mounted filter. Clorox already had its own version of this new product ready to launch into the market, so the issue was to decide the best of the following strategies: 1 . Continue selling only the current product; 2. Introduce their new faucet mounted filter in addition to the pitcher into the market 2. The Analysis Market Summary Clorox launched in 1988 the Brita Pitcher and after a decade they were the market leaders of water filtration systems with a market share of 69%. After the Brita pitcher launch, the water quality became a growing concern to consumers. This new attitude about the quality of drinking water allowed the purified water market to grow in both bottled water and filter systems. This growing on the water market, allowed Clorox Has not defined product Market segmentation

Communication Technology free essay sample

A look at three major technology platforms for communication: Wireless Access Protocol, General Packet Radio Service, and the third generation Universal Mobile Telecommunication System. This paper examines these three main types of platforms for this technology and their suitability with the consumers. Each system is defined and advantages-disadvantages discussed. The writer looks at the compatibility of each system for different services required. The acronym WAP stands for Wireless Access Protocol. This simply means that it is through WAP the wireless devices communicate. A lot of different types of data can be sent via a WAP. One of the main uses of WAP is in cellular phones and the exchange of data being voice or short messages. WAP is technically compatible with most of the GSM services and clients. There can be either a dedicated WAP server or a traditional web server to power the WAP. All these components must communicate with one another, as WAP itself is only a protocol. We will write a custom essay sample on Communication Technology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page